~Gatorade® will be available in all three flavors: Blue bolt, Orange, and Lemon~
~The launch of the brand was marked by an event in Jammu that witnessed the presence of some
renowned dignitaries from the sports fraternity such as Brig. Anil Gupta (Member Administration –
Jammu & Kashmir Cricket Association), Shubham Khajuria (Captain J&K Cricket, former U19 player)
and Vivrant Sharma~
Srinagar, 27 th May 2024: PepsiCo India is expanding its beverage offerings in Jammu & Kashmir with the launch of its iconic hydration brand, Gatorade® for the first time in the market. Gatorade® is
known for its commitment to inspire young individuals to lead active lifestyles and reinstates the
important role hydration plays in helping them unlock their full potential. Gatorade® will be available
in Jammu & Kashmir in all three of its flavors: Blue Bolt, Orange, and Lemon.
With the rollout of Gatorade® across Jammu & Kashmir, PepsiCo India will further the brand’s ongoing 'Sweat Makes You Shine’ messaging and campaign in the state. Beyond refueling audiences physically to combat dehydration, Gatorade®
will inspire all consumers with the confidence and self-belief they need to achieve peak performance.
The launch of Gatorade® was celebrated by a marquee event in Jammu in the presence of renowned personalities including Vivrant Sharma, Ajay Sharma, Head Coach, Seniors of JKCA, Brig. Anil Gupta, Member of
the Jammu & Kashmir Cricket Association (JKCA), and Shubham Khajuria, Current Captain- Jammu & Kashmir cricket team and former India U19 player. The event also welcomed PepsiCo India leadership and Anurag Jaipuria,
Owner- Jai Beverages Pvt. Limited. These designated guests engaged in a conversation that highlighted Gatorade®'s role in hydration and maintaining an active lifestyle, positioning it as the preferred choice for athletes and fitness enthusiasts
alike.
Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India says, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with
active lifestyles the essential means to enhance their performance through consistent replenishment. We are thrilled to bring Gatorade to Jammu & Kashmir and are hopeful that we inspire professional athletes or anyone who enjoys an active lifestyle
across the region to keep pushing the limits and stay hydrated in their fitness journey with Gatorade.”
Saurabh Sharma, Director PepsiCo- North, East and Central said, “As we introduce Gatorade in Jammu & Kashmir, I'm absolutely thrilled. Our goal is to inspire everyone in the region, be they athletes or those who follow
active lifestyle, to stay hydrated and pursue their goals with the support of Gatorade every step of the way.”
Sami Butt, VP Sales, and Marketing, Jai Beverages Pvt Ltd said, “Gatorade believes in the importance of staying active and healthy. We're happy to bring Gatorade to Jammu & Kashmir, hoping to motivate athletes and
active individuals to stay hydrated and reach their goals.”
Gatorade® is available in 3 variants - Blue Bolt, Orange, and Lemon in 250 ml packs across all traditional and modern retail outlets as well as leading e-commerce platforms.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient
foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate
more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create
value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on
X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
For further information contact:
Edelman India:
Vatsala Srivastava | Vatsala.srivastava@edelman.com | +91 7309808099
Purva Thakur | Purva.thakur@edelman.com | +91 9654919537