Bringing a playful twist to the festival of colours, the quirky campaign transforms every moment with positivity and fun
(Link to watch the campaign film: https://www.instagram.com/reel/DHAulpHNFG7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D )
10th March 2025, National: Mirinda®️, the iconic orange-flavoured drink from PepsiCo India is making Holi even more vibrant with an exciting new campaign film. Infused with festive and playful energy, the campaign highlights how Mirinda®️ transforms everyday moments, infusing them with joy, laughter, and a refreshing twist of fun.
Holi is a festival that brings people together, evoking nostalgia for care-free celebrations filled with colour, and shared laughter. Mirinda®️’s latest campaign taps into this sentiment, reminding consumers of the simple moments of fun they’ve always associated with both the festival and the brand. The film captures a light-hearted exchange between a son and his mother, where Mirinda®️ sparks an unexpected shift in mood. What starts as a seemingly serious moment quickly transforms into one filled with positivity and laughter, illustrating how Mirinda®️ - much like Holi, has the power to change the tone of any moment.
Whether it’s childhood memories of splashing colours with friends or the thrill of playful banter with loved ones, Mirinda®️ embodies the same spirit of uninhibited joy, turning even the most ordinary interactions into something extraordinary. With its playful fizz, bright hues, and zesty flavour, Mirinda®️ doesn’t just complement the festival, it becomes a part of the celebration.
Speaking about the campaign, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, said, " Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda®️. This campaign brings that essence to life, showing how Mirinda®️ adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda®️ is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”
Commenting on the campaign, Sidhant Mago, Founder, Daftar Creative Room said, “Who wouldn’t want to work on the Mirinda Holi brief? We brought out our Rangeen Zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year”
Directed by Shakun Batra, renowned Indian Filmmaker, Actor and Writer also added, “Working with Mirinda for the first time has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience. With Sidhant Mago at the helm as the director and writer, we knew we were creating something truly special. The marketing team and Mago’s vision brought out the unfiltered madness and joy that define both Holi and Mirinda. Seeing it all come to life- the colours, the fun, the unstoppable laughter—has been nothing short of amazing. This is a celebration like no other, and I couldn’t be more thrilled to be a part of it!”
The campaign film will be amplified across digital and social media, ensuring that Mirinda®️’s signature playfulness and nostalgia-filled charm reach audiences nationwide, inspiring them to embrace Holi with even more enthusiasm, colour, and joy.
Mirinda® is available in single-serve and multi-serve packs in modern and traditional retail outlets and e-commerce/quick-commerce platforms.
About PepsiCo:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
For further information contact:
PepsiCo India:
Aastha Jindal | Aastha.Jindal@pepsico.com
Edelman India:
Vatsala Srivastava | Vatsala.srivastava@edelman.com | +91 7309808099
Purva Thakur | Purva.thakur@edelman.com | +91 9654919538
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