Flagged off by Shri Mukesh Sarashwat, Deputy Mayor, Mathura Vrindavan Nagar Nigam over 200 people, collected 185 kg of waste across four kilometers
PepsiCo India reinforces 'Partnership of Progress' to drive awareness on sustainable practices for trash free streets
Mathura Vrindavan, 28th September 2024: PepsiCo India, in collaboration with The Social Lab (TSL), led the 4th city edition of the Plog Run at Orchid Heritage Hotel, Rukmani Vihar, Vrindavan as part of its commitment to driving awareness on plastic waste management. This initiative, aligned to the Government of India Swachh Bharat Mission, brings together fitness and sustainability, with volunteers collecting plastic waste while jogging. Shri Mukesh Sarashwat, Deputy Mayor, Mathura Vrindavan Nagar Nigam flagged off the Plog Run along with Mr. Alok Srivastava, Plant Head Kosi, PepsiCo India.
This year's Plog Run saw over nearly 200 participants, including employees, volunteers, and local citizens, covering four kilometers stretch while collecting 185 kilograms of plastic waste. All the plastic waste collected will be segregated and recycled, contributing to PepsiCo India's goal of ensuring that plastic waste is repurposed, not discarded.
Addressing the gathering, Shri Mukesh Sarashwat, Deputy Mayor, Mathura-Vrindavan Nagar Nigam said, "I truly commend PepsiCo India and The Social Lab (TSL) for taking a proactive role in promoting environmental responsibility and increasing public awareness about plastic waste management. Keeping our city clean should be a shared duty, and it's heartening to see initiatives like these encouraging citizens to actively participate in sustainable waste management efforts. Efforts like the Plog Run and Purna reinforce the importance of keeping heritage city like Vrindavan, clean and green."
Mr. Alok Srivastava, Plant Head - Kosi, PepsiCo India, shared, "At PepsiCo India, our guiding principle of 'Partnership of Progress' is about fostering collective responsibility to build a more sustainable future. We have implemented pioneering initiatives such as Purna and Tidy Trails in this region aimed at effective post-consumer waste management in the twin cities of Mathura-Vrindavan. Through the Plog Run, we are contributing further to raising consumer awareness about plastic recycling and driving a circular economy for plastic. The success of this event reflects the power of collective action in driving meaningful, long-term change, for a cleaner, more responsible ecosystem in Mathura-Vrindavan."
Mr. Sahil Arora, Chief Executive Officer, The Social Lab (TSL), shared, "Partnering with PepsiCo India for the Plog Run 2024 embodies our shared commitment to sustainability and community engagement. We are grateful to the Nagar Nigam team for this continued support. Together, we are not just encouraging physical fitness but also fostering a culture of environmental stewardship. This collaboration is a testament to the positive impact we can make when we unite for a cause that benefits both our planet and our communities."
The Plog Run 2024 is being organized across multiple states, including Punjab, Uttar Pradesh, Maharashtra, Haryana, Kolkata and Assam, with over 3,000 volunteers joining the run for a good cause. By combining fitness with environmental action, the initiative continues to educate diverse communities on the importance of plastic waste management and responsible recycling, aligning with PepsiCo India broader efforts to promote sustainability. PepsiCo India's 'Partnership of Progress' is at the heart of the event, with Varun Beverages Limited, Decathlon, Marengo Asia Hospitals, Gatorade and Quaker supporting the cause.
Through initiatives like this, PepsiCo India and its partners work collectively to minimize environmental impact while driving awareness about recycling plastic waste into useful items.
ABOUT PEPSICO INDIA:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India's diverse portfolio includes iconic brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Pep+ "Winning with Pep+" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve Positive Water Balance in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
ABOUT THE SOCIAL LAB:
The Social Lab (TSL) is a purpose driven social organization working towards Climate Change, Health, Circular Economy, Road Safety, Education and Skill Development. TSL envisages social change through an integrated holistic approach that entangles with data science, technology, research, empirical formulation, and management techniques. We're proud of our work which keeps achievement of UN SDGs at the forefront. Our corporate clients across an array of industries are changing the way they operate to implement responsible practices and developing innovative solutions to address their CSR, ESGs and EPRs. TSL positively impacts more than 10 million lives across the globe yearly.
For further information, please contact:
Julia Joseph, Account Director, Avian WE
Email: Julia@avianwe.com
Subhi Kishore, Head- Strategic Partnerships, TSL
subhi.kishore@tsl-india.com
Aastha Jindal, Lead, External Communications, PepsiCo
Email: Aastha.Jindal@pepsico.com