PepsiCo's 'Get Active' Programme for Children has seen robust growth and implementation
Designed and supported by the PepsiCo Nutrition team, the programmes have been implemented in schools in collaboration with prominent NGOs, Hriday, Swashrit and the Indian Dietetic Association
The central objective of 'Get Active' programme is to build awareness among school children on the importance of balanced nutrition, micronutrients and regular physical activity for a healthy lifestyle.
The nutrition modules covered so far are
In 2012, PepsiCo nutrition team launched an iron education module 'My Iron Power' with the objective of educating adolescents about importance of Iron in daily diet and improves their awareness about symptoms and prevention of iron deficiency Anemia (IDA). The module has reached 2 lakh adolescent girls and boy across 210 schools in 4 metros (Delhi, Noida, Gurgaon, Mumbai)
Till date, Get Active program has reached over 1.2 Million children in 477 schools across 12 metros in India.