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Home » Purpose » Environmental Sustainability » Waste to Wealth

Waste to Wealth


PepsiCo India’s Waste to Wealth Program

PepsiCo India’s Waste to Wealth (WTW) program is an innovative intervention launched in 2004 with an NGO, Exnora Green Pammal (EGP) to demonstrate an economically viable, environmentally feasible and socially acceptable model for urban solid waste management. The program involves a four-way partnership between the municipal corporation, PepsiCo, EGP and the community.

The program is being implemented through trained solid waste collectors called Green Ambassadors who come from the bottom of the pyramid (BOP). The Green Ambassadors undertake door to door collection of waste, segregate it at source and send it to EGP-managed treatment yard for resource recovery. As a result of focus on segregation at source, 80% of the waste collected is recovered and only 20% goes to the landfill. The organic component of the recovered waste is converted into compost using vermi-culture, whereas the inorganic component is sorted for recycling. Recyclable waste, such as PET and plastics, waste paper and tetra packs, is recycled. Nearly 100 types of recycled products have been designed with plasto-fiber made from plastic bags and water pouches and these are sold through retail outlets.

The program has been implemented in five municipalities in Tamil Nadu (Pammal, Chennai, Nagapattinam, Tenkasi, Cuddalore), two municipalities in Telangana (Sangareddy, Pothireddypalli, erstwhile Andhra Pradesh) and one municipal corporation in Haryana (Panipat). Following the successful implementation of the WTW model, PIH has handed over the municipalities/municipal corporation in Tamil Nadu and Haryana to the respective authorities for sustained delivery.



  • The unique PepsiCo–Exnora initiative in Pammal was awarded the environmental Golden Peacock Award for Innovation in 2006.
  • The Zero Solid Waste Centre in Pammal was recognized as a model project by UNICEF in 2007.
  • PepsiCo–Exnora Waste to Wealth programme won the BSE NASSCOM Social and Corporate Governance Award 2008.