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Home » Media » Press Releases » PepsiCo India’s efforts result in 8 fold increase in land under Drip-Irrigation for potato farming in Satara

PepsiCo India’s efforts result in 8 fold increase in land under
Drip-Irrigation for potato farming in Satara

  • More than 1.5 billion liters of water saved by PepsiCo India through drip-irrigation since 2009
  • PepsiCo team felicitates farmers for their efforts in adopting and promoting drip-irrigation

Satara (Maharashtra), September 24, 2013: PepsiCo India announced today that the area under drip-irrigation for cultivation of potato in Satara has increased to 1600 acres. This is an 8 fold increase as compared to 200 acres under drip-irrigation in 2009 in Satara. These 1600 acres constitute more than 50% of the total area under drip-irrigation supported by PepsiCo in India. The drip-irrigation methodology has helped PepsiCo save more than 1.5 billion liters of water in India since 2009, thereby contributing to company’s ‘Water Positive’ footprint across the country. At an event in Satara, Rajiv Wakhle, Sr. Director Operations- Foods, PepsiCo India felicitated farmers for their efforts to promote drip-irrigation methodology in the last five years.

PepsiCo India has been helping farmers in Maharashtra, Gujarat, Karnataka and Haryana to adopt drip-irrigation for potato cultivation. Drip irrigation helps reduce water consumption in potato cultivation by 25%*. In addition, use of this methodology can also enhance potato yield by up to 20%. Over 400 acres of land in Satara, which was not earlier under cultivation due to a variety of reasons including water scarcity, rocky terrain is now being used for potato collaborative farming with the help of PepsiCo.

PepsiCo’s agri team has been assisting Satara farmers by facilitating drip-irrigation equipment. PepsiCo also offers higher buy-back rates to farmers who adopt drip-irrigation for producing potato.

Benefits of drip-irrigation:

  • 25% reduction in water requirement to produce potatoes
  • Can result up to 20% increase in potato yield
  • Higher buy-back price offered by PepsiCo for the potato
  • Other benefits:

  • Assured buy-back for the crop
  • Supply of high quality planting material
  • Soft loans through a national level tie-up with State Bank of India
  • Guidance on agronomy

Speaking at the event, Rajiv Wakhle, Sr. Director Operations -Foods, PepsiCo India, said, “We work with farmers throughout the crop lifecycle including supply of high quality planting material, offering advanced plant protection program, assistance in securing soft loans and facilitation of weather insurance to help protect their crop against vagaries of nature. PepsiCo procures potatoes at a pre-agreed price which guarantees assured income for the farmers, resulting in their economic upliftment.” PepsiCo has been the first corporate to introduce collaborative farming of process-grade potatoes in India in 2004-05 and is presently the largest procurer of potato in the country. The company has established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states to improve yield, provide new varieties, technologies and sustainable farming practices. PepsiCo’s 360-degree farmer connect program has transformed the lives of small and marginal farmers across India.

* Source: United Nations Environment Programme

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Nitin Yadav
PepsiCo India
Mob: +91 9811278920 8
Parakram Hazarika / Sandhya Deepak
Genesis Burson-Marsteller
Mob: +91 9711311668/ 9811282008
parakram.hazarika@bm.com / sandhya.deepak@bm.com