24th June 2015, New Delhi : In a first-of-its-kind initiative, Pepsi® is creating and producing an epic short film that will include footage from UrtheCast- the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS). The film will leverage the creative and artistic direction of eight-time Grammy award winning entertainer, Usher. To be released this festive season, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.
Designed to unite and inspire generations around the world as part of the #PepsiChallenge Pepsi is inviting fans in India to join together – permanently and impressively leaving their mark on history as part of this once-in-a-lifetime experience.
As part of the film, Pepsi India will be creating a symbol of hope that can be seen from space – a 5,000 sq.m. ‘Diya.’ The formation will be made on the grounds of New Delhi’s Jawaharlal Nehru Stadium and will include around 400 people. The ‘Diya’ formation will be filmed by UrtheCast’s proprietary HD video camera as the International Space Station orbits India.
Speaking about the activity, Vipul Prakash, Chief Marketing Officer, PepsiCo India said, “Pepsi is an iconic youth brand that has always pushed boundaries and challenged limits. We are excited that India is a part of this path breaking, innovative collaboration that weaves together technology, film, music and pop culture.”
Consumers in India can be a part of this history in the making by submitting their messages to space on social media beginning today through till June 26. Messages will be used as a part of the formation that will be captured by UrtheCast camera. For more details, check out www.twitter.com/pepsiiindia and www.facebook.com/pepsiindia.
About PepsiCo India :
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information please visit www.pepsicoindia.co.in
Suraj Kashyap / Harleen Kaur
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