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Home » Media » Press Releases » This festive season, PepsiCo offers free talk-time of up to Rs. 60 Crores on its beverage range… Grab the opportunity Oh yes Abhi!


This festive season, PepsiCo offers free talk-time of up to

Rs. 60 Crores on its beverage range… Grab the opportunity
Oh yes Abhi!

  • PepsiCo launches this exciting promotion across its multi-serve packs
    of beverages - Pepsi, 7UP, Mirinda Orange, Mountain Dew and Slice

  • Also, catch Ranbir Kapoor, Priyanka Chopra, MS Dhoni and Virat
    Kohli in a series of fun ad-films celebrating the new festive campaign

  • Click on the link to see the four TVCs:
    http://125.21.190.99/Pepsi_60Crore_tak_ka_recharge_tvc.zip

clip_image002.ashx clip_image002.ashx

October 14, 2013: Love to stay connected with your friends over the phone? Always have more to say when your phone beeps of low balance? Cheer up as this season PepsiCo has the perfect deal for you and your friends… Just grab any one multi-serve packs of PepsiCo beverages like Pepsi, 7UP, Mirinda Orange, Mountain Dew or Slice (offer valid on select pack sizes) and get a chance to redeem free talk-time worth Rs 20 with every bottle (one mobile number can avail the offer only once during the offer period; other terms and conditions apply*).

Also, catch your favourite stars and Pepsi brand ambassadors, Ranbir Kapoor, Priyanka Chopra, MS Dhoni and Virat Kohli on the small screen as they feature in a series of fun ad-films that are scheduled to go on-air on October 15.

Speaking about the latest campaign, Deepika Warrier, Vice President - Beverage Marketing, PepsiCo India, said, “It’s been an action packed year for us with Pepsi’s new brand positioning, Oh Yes Abhi! that launched in January, and the Pepsi IPL that followed in April. Our latest campaign offering free talk-time up to Rs. 60 Crores, is one of the biggest consumer promotions covering all of PepsiCo multi-serve beverage packs Pan India. With the festive season around the corner, this category experiences a significant increase in in-home consumption. Therefore, we are confident that this campaign will not only enhance brand salience and imagery, but also trigger increased consumption.”

“Moreover, this promotion aims at offering youth great value for money and builds off a very interesting proposition of two in one benefits of a pepsi bottle this festive season - Gale ka recharge, phone ka recharge”, she further added.

To redeem the free talk-time, you can buy multi-serve packs of Pepsi, 7UP, Mirinda Orange, Mountain Dew or Slice and look for a unique code under the crown. Register on www.freecharge.com with the unique code to get Rs. 20 talk-time FREE! Consumer can avail only one recharge per mobile number. The promotion is valid from now until Jan 31, 2014 and applicable only for pre-paid mobile consumers and residents of India.

The ‘60 Crores Tak Ka Recharge’ campaign is being launched across various mediums to ensure 360-degree activation. It will be supported by a series of ad-films starring none other than Ranbir Kapoor, Priyanka Chopra, MS Dhoni and Virat Kohli in 15-sec short commercials. These films are in true Pepsi style and bring alive fun moments that each of us can relate to…

So what are you waiting for… Go and grab your free re-
charge
Oh Yes Abhi!

TVC details

  • Creative Agency:
  • Production House; Director:
  • TVC duration:
  • Media Planning:
  • Language:
JWT
boot polishh films
15 sec
Mindshare
Hindi, Tamil

For more details on the campaign, log on to www.pepsiohyesabhi.in

For a lot more excitement, visit Pepsi’s Facebook page: www.facebook.com/PepsiIndia or

Twitter handle: www.twitter.com/PepsiIndia

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Parakram Hazarika | Shubhra Mamgain | Ruchika Gupta
Genesis Burson-Marsteller
parakram.hazarika@bm.com | shubhra.mamgain@bm.com
+91-9711311668 / +91-9999168913 / +91-9873551248
Nitin Yadav
PepsiCo India
nitin.yadav@pepsico.com
+91-9811278920