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Home » Media » Press Releases » PepsiCo Receives Recognition for Its Water Replenishment Initiatives Wins the CII and UNESCO award

PepsiCo Receives Recognition for Its Water Replenishment Initiatives Wins the CII and UNESCO award

New Delhi, December 30, 2008: PepsiCo India has bagged two awards from CII - Godrej Green Business Center for its contribution to water conservation and replenishment. The first award conferred by CII-Godrej Business Center recognizes PepsiCo's agri initiative of pioneering direct seeding technology for paddy cultivation as a Water Efficient Unit outside the plant premises. The second award was given to PepsiCo's Palakkad plant as a Water Efficient Unit within the plant premises. This is the second consecutive year that the Palakkad unit of PepsiCo has received the CII award for excellence in water management.

With the latest recognition, PepsiCo India has now bagged three awards in 2008 for its contribution in water conservation and recharge. Earlier this month, PepsiCo India won the UNESCO-supported Water Digest Award for Corporate Social Responsibility for Water Practices. The Water Digest award was given to PepsiCo's Palakkad manufacturing plant for its water conservation efforts in manufacturing process as well as its work to help recharge, conserve and provide drinking water to communities and villages around the plant.

Direct seeding technology won accolades from the CII award jury as it is a pioneering initiative by PepsiCo that has successfully reduced water consumption by 30% and has helped farmers to refine their farming techniques and reduce production cost. Traditionally paddy is transplanted from a nursery and grown under 3 to 4 inches of water, mainly to reduce growing of weeds. This 'puddle irrigation' requires high consumption of water. However, the 'Direct Seeding' methodology, which does not involve transplantation as well as 'puddling', plants the seeds directly in the fields, shows a substantial reduction in water consumption and thus the production cost.

PepsiCo India's efforts to achieve Positive Water Balance by 2009 commenced with initiatives across beverage manufacturing plants to 'revalue' water as a resource through a comprehensive movement to conserve and optimize water usage within the manufacturing process. The multi-pronged approach comprises awareness, commitment and metrics, installation of water recovery equipment and improved water management practices. These approaches have enabled PepsiCo India to reduce water use in its manufacturing plants significantly and in the last two years itself the company has saved over 2 billion litres of water. In 2002, PepsiCo India used 6.21 litres of water per litre of beverage manufactured by it. By 2008, this figure has been brought down to 2.55 litres of water per litre of beverage.

About PepsiCo India

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage company, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales.

PepsiCo entered India in 1989 and has grown to become the country's largest selling food and beverage company. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. The group has built an expansive beverage, snack food and exports business and to support the operations are the group's 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo's Frito Lay snack division has 3 state of the art plants. PepsiCo's business is based on its sustainability vision of making tomorrow better than today. PepsiCo India's commitment to living by this vision every day is visible in its contribution to the country, consumers, farmers and people.

For further details, please contact:

Mrinall Kanti Dey
GM - Corporate Communication
PepsiCo India
Tel: 9818449509
Email: Mrinall.dey@intl.pepsico.com

Divya Bakhshi
Genesis Burson-Marsteller
Mob: +91 9811613864
Email: divya.bakhshi@bm.com