New Delhi, December 07, 2010: In line with its global vision of “Making Tomorrow Better Than Today”, PepsiCo India, the country’s leading food & beverage business announced the launch of its Lays Classic Salted Potato Chips with 25 percent less salt. PepsiCo India has been at the forefront of product innovations and initiatives that are driving up the mix of “health and wellness” products in its portfolio. Infact, Pepsico India is the first player in the snacks industry to come up with a salt reduction initiative.
Offering the same great taste, Lays Classic Salted will use microlight salt, a unique high-purity, food grade salt that is finer and well-ground. Lays has been a category leader in the western salty snacks category and Frito Lay has also consistently led the way with healthier options in the market. These include use of Zero trans-fat products, and the recent launch of Aliva baked snacks.
Speaking on the new initiative Mr. Vidur Vyas, Marketing Director - Foods, PepsiCo India said, “The launch of improved Lays Classic Salted with 25% lesser salt is part of PepsiCo’s ‘Performance with Purpose’ agenda and in line with our global commitment to actively work towards addressing nutritional challenges while maintaining the great taste of our products. PepsiCo India Foods has always innovated to provide advantaged, healthier products for our consumers while continuing our emphasis on great taste.”
Health & Wellness at PepsiCo India
Health is becoming increasingly relevant to consumers today and this fact is clearly understood by PepsiCo India Foods. As part of transitioning toward healthier products, PepsiCo India R&D team has undertaken these initiatives:
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.
PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by Deloitte Consulting. For more details on PWB and PWP, please visit http://www.pepsiindia.co.in/CSR/replenishingwater.aspx
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com
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