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Home » Media » Press Releases » Kurkure launches its exciting new, limited edition variant - ‘Xtreme’ for the youth!

Kurkure launches its exciting new, limited edition variant - ‘Xtreme’ for the youth!

Kurkure, the all time favorite family snack, has a new offering in store, to excite its consumers! A new limited edition variant, ‘Xtreme’ has been created to give that extra kick of intense flavour to those who love the Kurkure experience. The new flavours include the fiery ‘Risky Chilli’ and tangy ‘Electric Nimbu’ that are sure to tantalize your senses! The variant, available across the country, is present in small and medium sizes priced at Rs.5 and Rs10 – respectively.

The new variant has been specially designed basis strong consumer insights that consumers love full-on flavours, which push their limits and give them a sensory overload. With ‘Xtreme’, Kurkure offers a bold, new adventurous experience to all its loyal consumers who are up for a challenge and delve on excitement.

Supporting the launch is a 360 degree activation that includes a new TVC featuring Juhi Chawla in a new avatar. The communication is backed by an equally whacky punch-line- ‘Seriously Thoda Zyada’, a creative concept that aptly describes the product.

For further information please contact:

Annie Kishen
Director - Corporate Communication
Tel: 0124 - 2357077 / 2880606
Email: annie.kishen@intl.pepsico.com

Gitanjali Sabikhi
Genesis B-M
Mobile: 9873700674
Email: gitanjali.sabikhi@bm.com

Mrinall Kanti Dey
GM - Corporate Communication PepsiCo India
Tel: 9818449509
Email: Mrinall.dey@intl.pepsico.com