New Delhi, December 12th, 2012: Quaker, the world leader and India’s No.1 oats brand from the house of PepsiCo, announced the launch of its all new range of ready to cook traditional breakfasts power packed with the Quaker health advantage. These delicious offerings are - Quaker Nutri Poha and Quaker Nutri Upma. Each available in two exciting and mouthwatering flavours inspired by authentic foods from different regions of India : Quaker Nutri Poha Home-Style, Quaker Nutri Poha - Green Chutney, Quaker Nutri Upma – Home Style and Quaker Nutri Upma - Onion-Tomato.
Initially, the Quaker Nutri breakfast range will be available in select modern trade outlets in Delhi and NCR and will be priced at INR 26 for a 150 g pack that serves 2-3.
According to Anuj Chadha, Category Director Quaker, PepsiCo India- Foods, "We are committed to building our presence and participation in the growing ready-to-cook breakfast space. The new Quaker Nutri breakfast range maintains the traditional essence of breakfast in India and will delight consumers who are looking for convenience without compromising on nutritional values and authentic taste. Quaker Nutri Poha and Nutri Upma will help further strengthen relevance and bring in more consumers into the Quaker fold."
Quaker Nutri Poha and Quaker Nutri Upma come packed with a unique 7 Nutri Advantage offering a host of benefits for the discerning and health conscious consumer. This includes 30% wholegrain, fiber advantaged products, source of protein and healthy oil. This new range is ready to cook and cooks in 3 simple steps in 3 quick minutes making it an exceptionally convenient breakfast solution for the time starved young urban Indian population that is struggling to strike a balance in the morning rush hours. This range is especially relevant for the working women who double hat and are committed to being perfect homemakers.
This new breakfast range from Quaker is the brand’s first foray into the traditional breakfast space, bringing to the table its distinct advantage of health via the power of wholegrain. The development and launch of this range also stems from an increasing importance consumers are placing on the breakfast occasion and their desire to make it a healthy and nutritious start, without compromising on taste.
The range will be promoted through a 360 degree marketing campaign that will include radio, print, digital and on ground consumer engagement.
PepsiCo is already present in the growing ready-to-cook breakfast space with its flagship product Quaker Oats since 2006 and is committed to offering Indian consumers different and exciting ways to kick-start their day. The launch is a continuation of Quaker’s attempt to customize its offerings to the Indian palate, as it did with its earlier launch of flavoured oats- Strawberry flavour with Apple and Kesar flavour with Kishmish and Homestyle Masala and Lemony Veggie Mix.
Quaker, the world’s no.1 Oats company, with its 135 years of heritage and expertise in nutrition & health, now brings you a range of Indian nutritious wholegrain products – Quaker Nutri Poha and Quaker Nutri Upma with wholegrain energy. Quaker Oats was launched in India in 2006.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in