New Delhi, November 30, 2011: On the eve of the World AIDS Day, PepsiCo India, country’s leading food and beverage business, announced that its HIV/AIDS Awareness initiative has spread awareness in order to rebuff the related myths amongst 4.5 million people across the country. Driven by its global mission of ‘Performance with Purpose', PepsiCo embarked on the HIV / AIDS awareness journey in 2005 to help overcome the stigma and discrimination attached with the disease.
Undertaken in association with the International Labor Organization (ILO), the programme started off at a micro level and continued to grow from strength to strength each year. PepsiCo India’s 'Each One, Teach One' approach started with spreading HIV awareness to a pool of employees. These employees then cascaded knowledge to other stakeholders like spouses of employees, business partners, distributors, contractual workers, Farmers and bottling partners. Today, the PepsiCo India Family has 114 Master Trainers and 65 Peer Educators from its employee community across both beverages and foods businesses.
On the eve of World AIDS Day, Rohini Seth, Director HR – Foods - PepsiCo India said, "We started our HIV Awareness Campaign in 2005 and feel proud that we have been able to reach out to 4.5 million people till date. Today, we have almost 180 employees actively involved in the initiative and can proudly say that communities that PepsiCo has engaged with, have overcome the stigma and discrimination attached to contracting the disease, as well as against those affected. By sharing experiences and understanding the true nature of the illness, we have helped HIV victims embark upon a struggle-free life. We look forward to increasing this number in the year to come; therefore creating widespread awareness amongst a larger number of people by the time we celebrate World AIDS Day 2012."
The success of the initiative is endorsed by various recognitions; PepsiCo India has also been awarded TERI Corporate Award for Business Response to HIV/AIDS in 2009 and was also recognized as a model partner by ILO.
HIV/AIDS is one of the biggest human tragedies in India, with more than 2.5 million people infected in the country. Those affected by HIV not only have to fight the disease, but also have to live with the social stigma and discrimination attached to the disease. HIV related stigma has left many victims of the disease abandoned by family and shunned by society. Educating society and spreading awareness about HIV and AIDS is essential to ensure that those affected can lead a normal life.
It was the passion of the company’s employees which overcame several obstacles to expand outreach of the programme. Not only were creative means like street theatre, talking doll shows, and film screenings used, but community engagement was ensured by leveraging festive platforms like Durga Puja, Kali Puja and Ganesh Chaturthi
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd
Nitin Yadav Prajakta Bhosale / Tanvi Arora
PepsiCo India Genesis Burson-Marsteller
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