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Home » Media » Press Releases » PepsiCo India accelerates its water program for rural communities

PepsiCo India accelerates its water program for rural communities

Constructs 13 check dams & 100 recharge wells in Paithan

  • 13 Check Dams and 100 recharge wells recharges over 700 million liters of water
  • Water conservation initiative benefits 12,000 rural community members
  • 2009 Community Water projects recharge 1billion liters of water and benefits 35,000 people across multiple states

Paithan, November, 14, 2009: PepsiCo India, country's leading food & beverage company, has constantly reinforced its vision of environment sustainability to make tomorrow better than today. With sustainability and community forming the core approach, PepsiCo India today announced the successful construction of 13 check dams and 100 recharge ponds in Paithan, thus creating a recharge potential of more than 700 million litres of water.

The project is estimated to directly benefit nearly 12,000 community members through improved access to water, additional crops, increase in yield of rainfed crops and the opportunity of a second cultivation cycle during the Rabi season due to improved availability of water.

Speaking at the occasion, Mr. Sanjeev Chadha, Chairman, PepsiCo India Region, said, "Given the nature of monsoon in India, the key to meeting the country's growing demand for water for domestic and agricultural use is to more effectively harness rainfall - the ultimate source of all fresh water resources. We at PepsiCo India have initiated several projects to provide water to villagers who had to earlier walk upto 2 kms every day to collect water. It is very heartening to note that this particular project will benefit nearly 12,000 community members and the villagers will now have an opportunity of a second cultivation cycle during the Rabi season due to improved availability of water."

In 2009 community project interventions such as check-dams and recharge ponds have created recharge potential of 1 billion litres.

Explaining the approach Mr. Chadha, said "Sustainability and community ownership are at the heart of our approach. We work with the local panchayat or municipality and engage the community in planning and executing the project right from inception. One of the key elements of sustainability is that the local panchayat and community members – strongly represented by women – assume ownership of the maintenance of the projects."

Check dams are small barriers built across the direction of water flow on shallow rivers and streams for the purpose of water harvesting. From environmental perspective small water harvesting structures such as check dams are the ideal choice. They help counter some of the adverse effects of monsoon rains by allowing for more percolation of water into the soil, thereby helping increase moisture and vegetation and reducing damage from erosion and flash floods. This step reiterates PepsiCo's vision of environment sustainability of making tomorrow better than today.

PepsiCo India has pioneered several sustainable water resources management projects that positively impact quality and quantity of water supply in village communities in and around its plants. Community water projects have been implemented in Palakkad, Neelamangala, Mamandur, and Sangareddy.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country's largest selling food and beverage company. The group has built an expansive beverage, snack food and exports business and to support the operations are the group's 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo's Frito Lay snack division has 3 state of the art plants. PepsiCo's business is based on its sustainability vision of making tomorrow better than today.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

For further details please contact:

Mrinall Kanti Dey
General Manager - Corporate Communications
PepsiCo India
Mob: +91 9818449509
Email: mrinall.dey@intl.pepsico.com

Divya Bakshi /Raghava Manglik
Genesis Burson-Marsteller
Mob: +91 9811 613864 / 9899888643
Emai: Divya.bakshi@bm.com / Raghava.Manglik@bm.com