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Home » Media » Press Releases » Iss Diwali Muh Kurkure Karo Kurkure brings a range of festive offerings to make your Diwali celebrations more chatpata and fun


Iss Diwali Muh Kurkure Karo

Kurkure brings a range of festive offerings to make your Diwali celebrations more
chatpata and fun

  • Gift from a range of special ‘Raja Rani’ Premium Gift packs

  • You can also gift a limited edition pack designed by India’s leading fashion designer,

  • Manish Arora

  • Moreover, make your festive celebrations dhamakedaar with 4 new Chilli flavours

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October 10, 2013: Deluged by excess sweetness this festive season? Zyada meetha ho gaya? Muh Kurkure Karo. With festive season round the corner, Kurkure, one of India’s most trusted namkeen brands* bring the spirit of Diwali Masti with its dhamakedaar and chatakedaar offerings specially designed for you. From revamping the gift box offering with a new range of special ‘Raja Rani’ gift packs, a limited edition gift pack by renowned fashion designer, Manish Arora and 4 new Chilli flavours, this Diwali Kurkure brings a range of festive offerings to make your celebrations more chatpata and fun filled.

Festive offer and price details:

  1. 5 Special ‘Raja Rani’ gift packs available across a price range: Rs 55 to Rs 190 (available in select north markets)
  2. 2 Limited edition gift packs by Manish Arora available at Rs. 200 (available in select north markets)
  3. 4 Chilli flavours available at Rs 5, Rs 10 and Rs 20 respectively

The range of new gift packs will lure you into making your festive gifting more special. The quirky ranges of gift packs bring alive Kurkure’s chatpati masti in a new, fun and colourful avatar. The boxes with a traditional Raja and Rani design will contain some of your favourite flavours - Masala Munch, Puffcorn Yummy Cheese, Solid Masti Twisteez Masala and much

more. Besides this, Kurkure has something exquisite in store too. Gift your loved ones a beautiful limited edition gift pack designed by India’s leading fashion designer, Manish Arora. The gift box options are available in two alluring designs that captures the essence of Diwali Masti…and bring alive a Kurkure twist to the Indian festivities like never before. Also, you can cut the excess meethapan this Diwali, with a chilli and masaledaar taste explosion in your mouth. The unique combination of chilli with garlic/ achari/ saucy / mustard flavours will add fiery flavour to your festivities.

Talking about the latest offerings, Nalin Sood - Category Director-Indian Snacks, PepsiCo India, Foods, said, “Diwali is the most awaited festival of the year as it brings families together. For last so many years, we have given consumers a strong reason to make their festivities more fun with a strong proposition - ‘Zyaada Meetha ho Gaya, Iss Diwali Muh Kurkure Karo’. Kurkure’s chaptata taste helps to cut the sweetness and add fun to the excessive meethapan in family festivities.”

He further added, “The new ‘Raja Rani’ gift packs, the limited edition gift packs by Manish Arora & the new flavours have strengthened our festive offerings. We are excited about this complete package and confident of receiving a great response from consumers.”

Zyaada Meetha Ho gaya,? Toh Iss Diwali Muh Kurkure Karo

*Source- The Economic Times- Brand Equity survey

For more fun, join Kurkure’s Facebook page: https://www.facebook.com/Kurkure

For further details, please contact:

Shanu Vaid | Ruchika Gupta
Genesis Burson-Marsteller
+91 9873089693 | +91 9873551248
shanu.vaid@bm.com | ruchika.gupta@bm.com
Sandipan Ghatak
PepsiCo India
+91 9810776182
sandipan.ghatak@pepsico.com