October 10, 2013: Deluged by excess sweetness this festive season? Zyada meetha ho gaya? Muh Kurkure Karo. With festive season round the corner, Kurkure, one of India’s most trusted namkeen brands* bring the spirit of Diwali Masti with its dhamakedaar and chatakedaar offerings specially designed for you. From revamping the gift box offering with a new range of special ‘Raja Rani’ gift packs, a limited edition gift pack by renowned fashion designer, Manish Arora and 4 new Chilli flavours, this Diwali Kurkure brings a range of festive offerings to make your celebrations more chatpata and fun filled.
The range of new gift packs will lure you into making your festive gifting more special. The quirky ranges of gift packs bring alive Kurkure’s chatpati masti in a new, fun and colourful avatar. The boxes with a traditional Raja and Rani design will contain some of your favourite flavours - Masala Munch, Puffcorn Yummy Cheese, Solid Masti Twisteez Masala and much
more. Besides this, Kurkure has something exquisite in store too. Gift your loved ones a beautiful limited edition gift pack designed by India’s leading fashion designer, Manish Arora. The gift box options are available in two alluring designs that captures the essence of Diwali Masti…and bring alive a Kurkure twist to the Indian festivities like never before. Also, you can cut the excess meethapan this Diwali, with a chilli and masaledaar taste explosion in your mouth. The unique combination of chilli with garlic/ achari/ saucy / mustard flavours will add fiery flavour to your festivities.
Talking about the latest offerings, Nalin Sood - Category Director-Indian Snacks, PepsiCo India, Foods, said, “Diwali is the most awaited festival of the year as it brings families together. For last so many years, we have given consumers a strong reason to make their festivities more fun with a strong proposition - ‘Zyaada Meetha ho Gaya, Iss Diwali Muh Kurkure Karo’. Kurkure’s chaptata taste helps to cut the sweetness and add fun to the excessive meethapan in family festivities.”
He further added, “The new ‘Raja Rani’ gift packs, the limited edition gift packs by Manish Arora & the new flavours have strengthened our festive offerings. We are excited about this complete package and confident of receiving a great response from consumers.”
*Source- The Economic Times- Brand Equity survey
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For further details, please contact:
|Shanu Vaid | Ruchika Gupta
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