|India

  1. Home
  2. Company
    1. About PepsiCo
    2. Our Mission and Vision
    3. Global Code of Conduct
    4. Speak Up
  3. Purpose
    1. Performance with Purpose
    2. Human Sustainability
    3. Environmental Sustainability
    4. Talent Sustainability
    5. Community Voices
    6. Partners in CSR
    7. Other Community Initiatives
    8. PepsiCo Foundation
  4. Brands
    1. 7UP
    2. Aquafina
    3. Cheetos
    4. Duke's
    5. Gatorade
    6. Kurkure
    7. Lay's
    8. Lehar
    9. Mirinda
    10. Mountain Dew
    11. Pepsi
    12. Quaker Oats
    13. Slice
    14. Tropicana
    15. Uncle Chipps
  5. Media
    1. Press Releases
    2. Print Media
    3. Media Contacts
  6. Careers
Search PepsiCo
Media
Share This Page:
More |

Home » Media » Press Releases » Iss Diwali Muh Kurkure Karo The brand launches four new dhamakedaar chilli flavours to cut the excess meethapan


Iss Diwali Muh Kurkure Karo

The brand launches four new dhamakedaar chilli flavours to cut the
excess meethapan

Chilly Garlic, Chilly Saucy, Chilly Achari and Chilly Mustard

clip_image002.ashx

October 10, 2013: Deluged by excess sweetness this festive season? Zyada meetha ho gaya? Muh Kurkure Karo. With festive season round the corner, Kurkure, one of India’s most trusted namkeen brands* bring the spirit of Diwali Masti with its dhamakedaar and chatakedaar offerings specially designed for you.Cut the excess meethpan this Diwali, with a chilli and masaledaar taste explosion in your mouth with the all new flavours - Chilly Garlic, Chilly Saucy, Chilly Achari and Chilly Mustard. This unique combination of chilli with garlic/ achari/ saucy / mustard flavours will add fiery flavour to your festivities. These new flavours are available pan India in 3 packs of Rs 5, Rs 10 and Rs 20.

Talking about the latest offerings, Nalin Sood Category Director-Indian Snacks, PepsiCo India, Foods said, “Diwali is the most awaited festival of the year as it brings families together. For last so many years, we have given consumers a strong reason to make their festivities more fun with a strong proposition - ‘Zyaada Meetha ho Gaya, Is s Diwali Muh Kurkure Karo’. Kurkure’s chilli chaptata taste helps to cut the sweetness and add fun to the excessive meethapan in family festivities. These new flavours have strengthened our festive offerings and we are confident of receiving a great response from consumers.”

Zyaada Meetha Ho gaya,? Toh Iss Diwali Muh Kurkure Karo

*Source- The Economic Times- Brand Equity survey

For more fun, join Kurkure’s Facebook page: https://www.facebook.com/Kurkure

For further details, please contact:

Shanu Vaid | Ruchika Gupta
Genesis Burson-Marsteller
+91 9873089693 | +91 9873551248
shanu.vaid@bm.com | ruchika.gupta@bm.com
Sandipan Ghatak
PepsiCo India
+91 9810776182
sandipan.ghatak@pepsico.com