India’s first Hydrotonic drink with vitamins and electrolytes to help you stay hydrated
Hyderabad, March 11, 2016 : PepsiCo India today announced that it has strengthened its hydration portfolio with the national launch of India’s first-ever Hydrotonic drink – 7UP® Revive™. Unveiled at a press conference with Vipul Prakash, Vice President, Beverage Category at PepsiCo India and health guru Mickey Mehta in Hyderabad, the product will now be available in 10 priority markets: Andhra Pradesh, Telangana, Goa, Delhi, NCR, Maharashtra, Gujarat, Karnataka and West Bengal, along with Tamil Nadu and Kerala where the product was introduced last year with a rousing consumer response.
True to its name, 7UP® Revive™ is a ‘Hydrotonic Drink’ with vitamins and electrolytes that help consumers rehydrate and refresh after being out and about or active. 7UP® Revive™ contains Vitamins B3, B6 and B12, which are known to play an essential role in energy metabolism, and electrolytes like Sodium and Potassium needed to replenish some mineral salts that the body loses when sweating.
Commenting on the national launch of 7UP® Revive™, Vipul Prakash, Vice President, Beverage Category at PepsiCo India said, “Hydration is a critical portfolio for PepsiCo, with 7UP® Revive™ one of our first innovations in this space. 7UP® Revive™ is a relevant and perfect solution to the warm and largely humid Indian climatic conditions, and is a product that aims to address an existing need-gap in the market. We first introduced 7UP® Revive™ in Tamil Nadu and Kerala last year and the product has seen huge consumer traction, including strong consumer trials and very encouraging repeats. We are excited to now make India’s first-ever Hydrotonic drink available nationally in our priority markets.”
Available in a 500ml PET and 200ml RGB pack, 7UP® Revive™ is one of the biggest innovations which highlights the company’s focus on building its hydration portfolio. 7UP® Revive™ is an innovation under the 7UP® portfolio which includes products like 7UP® Nimbooz and 7UP® Nimbooz Masala Soda
This great tasting drink and its strong proposition of ‘Body Ka Top-Up’ has resonated very well with consumers. The introduction of 7UP® Revive™ in the new states will be accompanied with a new thematic TVC which talks about the product proposition. The launch will be supported by strong on-air and outdoor campaigns along with extensive consumer sampling.
Click here to watch the TVC
To know more about 7UP Revive, visit http://www.7up.in/revive
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across the country. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
For further information, please contact:
|Ekta Shokeen/Kuheli Ray||Sandipan Ghatak|
|Genesis Burson-Marsteller||PepsiCo India|
|+ 91 9873818405 /+ 91 9999783541||+ 91 9810776182|