October 2011: Pepsi has always created programs and built initiatives that have engaged India’s youth at multiple touch-points. This Diwali, the brand is all set to capture the spirit of the youth once again, with their innovative new packaging.
After the much celebrated ‘Change The Game’ packaging for the ICC Cricket World Cup 2011, Pepsi is back with another special edition pack for this festive season: these are available in limited edition 250ml and 330ml cans and 600ml PET bottles.
Speaking about the new designs, Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India said, “Pepsi as a brand continues to innovate. We are confident that our consumers will appreciate the new limited edition designs for Diwali that are inspired by colour, lights and energy!"
Commenting on the design, Santosh Padhi, Chief Creative Officer & Co-founder, Taproot said, “For the special edition festive packs, we captured the Pepsi irreverence using predominantly youth-full graphics and designs in the brand colours – blue and red. It was important to build the right amount of Diwali, celebration and most importantly the ‘coolness’ of the design, to make sure the attitude of the brand stands out."
The limited edition cans and bottles are available at all leading stores nationwide.