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Home » Media » Press Releases » 7UP

7UP Star with Allu - Season 2 to delight consumers

Seven lucky winners will get a chance to feature in a music video with Telegu cinema super star Allu Arjun Audition to be piloted across 8 cities of Andhra Pradesh and Bengaluru

Andhra Pradesh, October 18, 2011: 7UP, the refreshing clear drink with 100% natural lemon and lime flavour from PepsiCo, today announced the launch of ‘7UP Star with Allu- season 2’,, a popular dance based consumer engagement initiative. The new season of ‘7UP Star with Allu’ contest is in continuation of the brand’s constant endeavour to engage with its millions of consumers across South India market

The contest is open for all dance enthusiasts. The auditions for ‘7UP Star with Allu’ will open across 8 cities of Andhra Pradesh beside Bengaluru in Karnataka. The cities in Andhra Pradesh are Warangal, Hyderabad, Kurnool, Guntur, Vijaywada, Rajamundhry, Kaikinada and Vizag. The contestants will be judged on their dancing skills and 2 winners will be selected by panel of Judges from each audition. Out of twenty short listed finalists, seven extraordinary dancers will be handpicked by Telugu cinema super star Allu Arjun. These lucky winners will get a once in a lifetime opportunity to be featured in a dance music video with the star himself. The month long contest beginning October 23rd will culminate on November 23rd at a grand finale in Hyderabad

To enter the contest, one has to fill up and submit a registration form along with a collection of a mix of 7 PET label of 7UP/Nimbooz 500ml/600ml/350 ml/1liter/1.5liter/2.25liter or returnable glass bottle crowns of 7UP/Nimbooz 200ml/300ml, passport size photograph and any identity proof that contains date of birth and permanent address.

At the launch occasion of '7UP Star with Allu - season 2' Ruchira Jaitly, Executive Vice President, Marketing (Beverages) – Flavors, PepsiCo India said, “South India in general and Andhra Pradesh in particular is one of the important market’s for 7UP and Nimbooz. Over the years, these brands have grown considerably because of our popular consumer engagement initiatives. We signed Allu Arjun as our brand ambassador and this partnership is proving to be a great success. We introduced ‘7UP Star with Allu’, a dance based talent activation program across AP in 2009 and received overwhelming response. In 2010, we launched first of its kind digital consumer campaign that was based on augmented reality, another hit among youth. Allu has always glorified dance in his career and has been icon and inspiration for millions of fans. We are delighted to announce the “7UP Star with Allu-Season 2” and hope that it will prove to be a milestone”

Allu Arjun, the reigning superstar of Telugu cinema and 7UP brand ambassador said, "My association with 7UP has always been exciting and has brought me closer to millions of young fans. I hope they will be eager to participate in a dance competition as intense as this. I am thrilled and will be involved all throughout this exciting journey in finding seven extremely talented dancers for my next dance music video. I hope that the contestants will give their best and enjoy the experience of realizing their dreams."

Speaking on this occasion, Pratik Pota, Executive Director- South, PepsiCo India said, “We are happy to unveil yet another initiative for our revered consumers. We believe that ‘7UP Star with Allu-season 2’ will help to build consumer affinity and strengthen the presence of 7UP and Nimbooz in the market."

The participants can collect the registration form either online www.7UP.in or from the float, road shows, at select retailers or registration venues across 8 cities as mentioned below. Participants can also register from more than one city. However, the fact that the participant has already participated once will have to be disclosed at the time of registration. Participants can also get information about audition in their cities through IVR number 09711955997

The campaign will be supported by integrated activation comprising of outdoor, digital, radio, floats, point of sale and youth hangout initiatives. The campaign promotion will be managed by Mudra Max.

Audition Itinerary:

City Audition Date/Day’2011 Venue Time
Warangal October 23/ Sunday Dr BR Ambedkar Bhawan, NGO Colony,Hamamkonda 9:00 am- 6:00 pm
Hyderabad October 23/ Sunday Dr BR Ambedkar Bhawan, NGO Colony,Hamamkonda 9:00 am- 6:00 pm
Kurnool October 30/Sunday & November 20/Sunday BM Birla Science Centre, Adarsh Nagar,Birla Centre 9:00 am- 6:00 pm
Guntur November 6/Sunday Sri BVR Kalyanmandapam, Amaravati Road, Nagarala 9:00 am- 6:00 pm
Vijayawada November 30/Sunday Gupta Kalyan Mandapapam, Bank Colony, Bandar Road 9:00 am- 6:00 pm
Rajamundhry November 06/Sunday MF Function Hall & Terrace Garden, Beside RTC Complex 9:00 am- 6:00 pm
Kakinada November 13/Sunday Sri Krishna Function Hall, D.No- 43-8-1, Beside K Lounge, Cinema Hall Road 9:00 am- 6:00 pm
Vizag November 20/Sunday Talasila Continental Service at Grand Central, Jagadamba Junction 9:00 am- 6:00 pm
Bengaluru November 13/Sunday Bangalore Gym Khana, Sundra Murty Road, Sarvagna Nagar 9:00 am- 6:00 pm

Grand Finale:

Hyderabad November 23/ Wednesday

About 7UP

7UP, the refreshing clear drink with 100% natural lemon and lime flavour was launched in India in 1990. For the last 3 years, 7UP is amongst the fastest growing brands in the carbonated soft drinks category in India. It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles; 500 ml, 600 ml, 1 litre, 2 litre and 2.25 litre PET bottles

PepsiCo entered India in 1989 and has grown to become one of the country’s largest food and beverage business. With an investment of over US $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, 7UP, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.

PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by an independent audit. In 2010, PepsiCo India replenished more than 10 billion liters of water through its various initiatives. For more details on PWB and PWP, please visit http://www.pepsiindia.co.in/CSR/replenishingwater.aspx

For further details, please contact:

Nitin Yadav
General Manager – Corporate Communications
PepsiCo India
Mob: +91 9811278920
nitin.yadav@pepsico.com

Malika
Tarmac Affairs
PepsiCo India
Mob: +91 9899961550
malika@tarmacaffairs.com