‘7UP UPStarters’ Grand Finale To Air This Sunday
Chennai, July 10, 2015 : After 5 weeks of song, dance and drama, 7UP UPstarters inches closer to its grand culmination scheduled to air this Sunday. The stakes are high as some of Tamil Nadu/ Karnataka’s finest budding dancers, singers and actors compete with each other for the title. The Grand Finale of 7UP UPstarters will be judged by brand ambassadors and actors Dhanush and Puneeth Rajkumar.
Catch the power-packed finale on Sunday, July 12, on Sun TV / Udaya TV at 5 pm.
Talking about the campaign, brand ambassador and actor Dhanush said, “7UP UPstarters is a unique platform that celebrates authenticity and originality. The Grand Finale was truly a difficult contest between teams given that all were power houses of original talent.”
With talent including break-dancers, classical singers, beat-boxers and acting enthusiasts among others, 7UP UPstarters is a search for the next generation of original, authentic talent from Tamil Nadu/ Karnataka. The journey started with 49 aspiring singers, dancers and actors who were shortlisted through on-ground auditions and a wild card entry mechanism. The final four teams from Tamil Nadu/ Karnataka will now compete with each other at the Grand Finale for a cash prize of Rs. 7 lakhs.
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PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation, as well as reduced use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
For further information, please contact:
Aastha Khurana/ Ekta Shokeen Sandipan Ghatak
Genesis Burson-Marsteller PepsiCo India
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