New Delhi, Oct 06, 2008: Tropicana 100% is a premium offering from PepsiCo which aims at providing complete juice nutrition to its consumer's. It is 100% pure juice with no added sugar, color or preservative. In its pursuit towards portfolio transformation, PepsiCo's focus on Tropicana is yet another manifestation in this regard.
Ms. Punita Lal, Executive Director (Marketing), PepsiCo India, said, "Our endeavor is to offer consumers a wide portfolio of enjoyable and nutritive offerings. 100% fruit juice provides great nutrition including a whole range of vitamins, minerals and antioxidants. Tropicana 100% juice is the healthiest, tastiest and most convenient way to give your body 100% juice nutrition everyday" she said.
Available in Orange, Apple and Grape variants, Tropicana 100% juice is made from handpicked fruits that are squeezed within 24 hours of getting plucked. This is the secret which makes Tropicana the World's No.1 Juice Brand.
Currently, consumers are not aware of the difference between 100% juice and other juices/juice drinks which are available in the market. Recognizing this problem, Tropicana has started a consumer education program on the benefits of 100% juice. Tropicana is also leveraging its new packaging for the 100% juice range by educating the consumers on the benefits of consuming 100% juice. In fact, the Indian Medical Association recommends having 5 servings of fruits and vegetables everyday, and Tropicana 100% juice comprises one such serve.
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