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Home » Media » Press Releases » Record, Upload And Stand A Chance To Make It To ‘7UP UPStarters’


Record, Upload And Stand A Chance To Make It To
‘7UP UPStarters’

7UP invites digital wild card entries for participation in South India’s biggest
consumer engagement platform

Karnataka, April 10, 2015 : 7UP® is providing another chance to budding dancers, singers and actors to be a part of ‘7UP UPstarters’, the biggest consumer engagement platform for South India, as it invites wild card entries through digital platforms. All one needs to do is submit a 60 second video on the Facebook page of 7UP India ( https://www.facebook.com/7UPIndia) , recording their talent in the field of acting, dancing, singing with a dash of originality. The action-packed event, which recognizes originality, has been receiving a fabulous response from consumers across cities in Tamil Nadu and Karnataka.

Participation and Mechanism:

  • Wild card registrations are open to all budding dancers, singer and actors
  • 3 contestants each from Karnataka and Tamil Nadu will be shortlisted though online entries
  • The final winners of 7UP UPstarters will win a cash prize of INR 1 Lakh each and an opportunity to perform on television

A total of 6 contestants, 3 from Karnataka and 3 from Tamil Nadu will be selected as wild card entrants and will get a chance to compete directly in the advance stages of the exciting talent show.

Contestants will be required to submit their individual entries from now till April 19, 2015 before 12pm.

‘7UP UPstarters’ is all about recognizing and rewarding originality, non-conformity and unmistakable authenticity and invites you to showcase your original talent and spread the cheer.

The final winners get a cash prize of INR 1 lakh each and also a chance to have their performance telecast on national television.

For more details please visit our website at http://www.7up.in/upstarters or call 07878787070

About PepsiCo India :

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact :

Kuheli Ray                                                                            Sandipan Ghatak

Genesis Burson-Marsteller                                               PepsiCo India

+ 91 9999783541                                                              +91 9810776182

Kuheli.ray@bm.com                                                         sandipan.ghatak@pepsico.com