New Delhi, September 21, 2011: It’s more adventurous, more daring, and more exciting than ever before. It’s the new Limited Edition Mountain Dew Neon Pack. The neon color bottle, available only for a limited period, is being seen in India for the first time and is perfect for those looking for some thrill. Salman Khan has shot for an exhilarating new campaign for this innovative pack
The TVC will have Salman Khan exploring a dark and dingy cave where the new Limited Edition Mountain Dew Neon Pack shows him the way. Salman Khan said, "Everyone has been scared of the dark at some point in their lives. Andhere aur darr ki purani dosti hai, ek ko bhagao with the new Limited Edition Mountain Dew Neon Pack aur doosra khud bhag jayega".
Ruchira Jaitly, Category Marketing Director (Flavoured Carbonated Drinks), PepsiCo India Beverages said, "We are excited to introduce the new Limited Edition Mountain Dew Neon pack. Your favourite Mountain Dew is now available in a brand new neon pack that has never been seen before in India. As Mountain Dew, we hope that they will enjoy this unique product packaging as much as we enjoyed creating it."
The Limited Edition Mountain Dew Neon Pack is available in pack sizes of 500 ml and 600 ml PET bottles.
Mountain Dew’s extreme citrus taste exhilarates like no other soft drink. The brand stands for a daring, bold, and can-do attitude. Mountain Dew encourages consumers to overcome their inner fears and try something new, explore new boundaries.
NAmalia Chawla/ Purnima Heble Pradeep Wadhwa
Genesis Burson-Marsteller Vice-President- Corporate Communications, PepsiCo India
Mob: + 91 98992 15065 / +91 97112 09896 Mob: +91 98102 66667
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About PepsiCo India
PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Mountain Dew, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.
PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by an independent audit. In 2010, PepsiCo India replenished more than 10 billion liters of water through its various initiatives. For more details on PWB and PWP, please visit http://www.pepsiindia.co.in/CSR/replenishingwater.aspx
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com