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Home » Media » Press Releases » PepsiCo India water recharge project to benefit 10,000 in three Panipat villages

PepsiCo India water recharge project to benefit 10,000 in three Panipat villages

  • PepsiCo strengthens its community partnership with construction of 4 water harvesting ponds
  • Project to recharge 175 million liters of water with improved access to water
  • PepsiCo successfully introduces Direct Seeding Methodology to Panipat farming community – to save 45 million liters of water in the first year
  • Strengthens it Positive Water Balance Agenda – aims to achieve positive water balance in key states

Panipat, Sept 29th 2010:PepsiCo India, country’s leading food & beverage company, today announced the successful completion of its community water initiatives in Panipat. The project has two legs - water recharge structures aimed to improve the water availability for neighboring community and Direct Seeding of paddy which helps reduce water consumption by one third in paddy cultivation. The projects will benefit nearly 10,000 people in and around Panipat and recharge and save 220 million liters of water in 2010.

At the occasion, said Mr. Sanjeev Chadha, Chairman & CEO of PepsiCo India,"As part of our Performance with Purpose agenda, we work very closely with the communities in and around the areas we operate. We have been working closely with the people of Panipat under our Waste to Wealth program which started in 2007 and is benefitting 1 lac people.

We have now extended our partnership with the people of Panipat by facilitating water availability in locations surrounding our plant and also working closely with farmers to promote sustainable farming. We are committed to make Panipat a cleaner, more sustainable place and we want to thank the community members for their support."

PepsiCo India made their first move with the Panipat community by assessing their needs and designed their water project accordingly to which the village Gram Panchayat passed a resolution for the smooth progress of the initiative. As a part of the venture, PepsiCo has constructed 4 ponds (Water Harvesting Structures) with induced recharging system that will enhance ground water recharge in 3 villages - Babarpur, Gudha and Ganjbar.

With PepsiCo’s pioneering initiative of the Direct Seeding Methodology (DSM), in 2009 alone a total of 4.7 billion liters of water was saved. DSM helps save as much as 30% water in paddy cultivation and also helps reduce cost for the farmers by up to Rs. 1500/- per acre. This initiative has been introduced in 75 acres in Panipat area in 2010 and will help save 45 million liters of water. With concerted efforts PepsiCo aims to reach out to 200 acres in Panipat thereby saving close to 180 million liters of water in the next 2 years.

More details on PepsiCo’s community initiatives in Panipat:

In 2008, the CSR team of PepsiCo India in collaboration with NGO ADI initiated mapping the availability of water in and around its manufacturing plant communities to identify required interventions. PepsiCo India also identified opportunities for building awareness on water management issues and appropriate agronomic practices in the Panipat community. In addition, PepsiCo is also piloting micro irrigation systems and improving capacity on long term agronomic and environmental issues.

PepsiCo has also introduced the sustainable ‘Duckweed system’ in one pond to treat village wastewater and use it for pisciculture and irrigation. The Duckweed based waste water treatment system in conjunction with pisciculture is an effective technology to treat waste water and provide water recharge. Duckweed is a small free floating aquatic plant that has the ability to reduce dissolved and suspended solids, bacterial pathogens, some organic compounds and even heavy toxic elements in waste water to a level quite safe for its disposal.

Hissar Agriculture University (Haryana) and other institutions are participating in agricultural extension initiatives in these villages. PepsiCo teams will continue working in the Panipat community forming women’s Self Help Groups and other initiatives to ensure that the community is mobilized and the improved water availability has the maximum impact it has set up to achieve.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s,

Kurkure, Tropicana 100%, Gatorade, Quaker and young but immensely popular and fast growing brands such as Nimbooz and Aliva.

PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by Deloitte Consulting. For more details on PWB and PWP, please visit http://www.pepsiindia.co.in/CSR/replenishingwater.aspx

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com

For further details, please contact

Pradeep Wadhwa
Head-Corporate Communications
PepsiCo India
Mob: +91 9810266667
Email: pradeep.wadhwa@intl.pepsico.com

Divya Bakhshi / Debapriya Bhattacharya
Genesis Burson-Marstellers Mob: +91 9899888643
9711209880
Email:Divya.bakhshi@bm.com
d.bhattacharya@bm.com