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Home » Media » Press Releases » PepsiCo launches

PepsiCo launches 'Be Aware, Be Safe', HIV AIDS awareness campaign during Durga Puja

To reach out to over 7 lakh people
Array of activities planned – Talking Doll Show, Street Play, Baul Music and Signature Campaign

Kolkata, September 28, 2011:PepsiCo India, country’s leading food and beverage business, is celebrating Durga Puja with its 'Be Aware, Be Safe' HIV AIDS awareness campaign. Driven by its global mission of ‘Performance with Purpose’, PepsiCo is using the festive occasion of Durga Puja to spread awareness around HIV/AIDS through the Puja Pandals at Deshapriya Park, Mudiali, Ballygunge Cultural & Northern Park (Bhawanipur). Apart from the presence at these Puja Pandals, there will also be a mobile van around three pandals near the Frito-Lay plant in Sankrail at Howrah district.

This initiative is targeted towards generating mass awareness around HIV/AIDS and the stigma-discrimination attached with the illness. The event will run from Shasti to Nabami (2nd Oct to 5th Oct 2011) and will see myriad events including sessions like Talking Doll Show, Baul songs, street play by plant employees, experience sharing by HIV Positive Volunteers, Spot Quiz on basics of HIV/AIDS, distribution of leaflets and red ribbons. A signature campaign will also run at the venues, where visitors will be encouraged to pledge their commitment towards prevention of HIV/AIDS. The events will be led by HIV affected individuals with extensive support from PepsiCo India.

At the occasion, Partha Gangopadhyay, VP Plant Operations (Kolkata Foods Plant) – PepsiCo India said, "This is a pioneering initiative of PepsiCo's 'Performance with Purpose' commitment. We started this campaign around Durga Puja last year and received an encouraging response. This year, we are taking it to the next level and intend to reach out to approximately 7 lakh people with support from West Bengal State AIDS Prevention & Control Society and HIV positive volunteers. A festival like Durga Puja is a unique opportunity to reach out the masses for spreading awareness. The cheery spirit amongst people makes them realize the importance of their lives and the desire to spread the joy. We hope that people will be benefited by visiting our stalls and supporting us on fighting against HIV/AIDS."

PepsiCo has been conducting HIV AIDS awareness programs since 2005 and was the recipient of the prestigious President’s Corporate Award for Business Response to HIV/AIDS in 2009. This initiative is being organised in collaboration with West Bengal State AIDS Prevention & Control Society (WBSAP&CS) and People Living with HIV/AIDS (PLWHA).

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the country’s largest food and beverage business. With an investment of over US $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, 7UP, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.

PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by an independent audit. In 2010, PepsiCo India replenished more than 10 billion liters of water through its various initiatives. For more details on PWB and PWP, please visit http://www.pepsiindia.co.in/CSR/replenishingwater.aspx

For further details, please contact:

Nitin Yadav                                  Anindita Sarkar / Tanvi Arora
PepsiCo India                            Genesis Burson-Marsteller
Mob: +91 9811278920             Mob: +91 983060673 / +91 9999046170
nitin.yadav@pepsico.com        anindita.sarkar@bm.com/tanvi.arora@bm.com