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Home » Media » Press Releases » Mission to make Chennai Police Heart Healthy

Chennai Police and Quaker Oats come together and launch a "Mission to make Chennai Police Heart Healthy"

A first of its kind initiative by Chennai Police to lead a heart healthy lifestyle.

Chennai, September 24,2010: Chennai police, a highly professional and dedicated police force in India in partnership with Quaker Oats, world leader and India’s No 1 oats brand launched an awareness and intervention program – "Mission to Make Chennai Police Heart Healthy".

The Mission will include an on-line heart health check-up on www.goodmorningheart.com for all police personnel at various police stations and personalised diet counselling by nutritionists.

It has been scientifically established that3g of Soluble fibre daily from Oats in a diet low in saturated fat and cholesterol may reduce the risk of heart diseases. Quaker Oats has Beta Glucan soluble fibre that helps reduce cholesterol, helps manage body weight and provides energy to keep you going.

"Chennai Police is one of the most committed metro police forces in the country. We have joined the mission to be heart healthy and therefore lead by example. We are happy to partner with Quaker Oats first in this Mission to make Tamil Nadu Heart Healthy." said Mr. T Rajendran, Commissioner of Police, Tamil Nadu.

"Quaker is on a Mission to Make Tamil Nadu Heart Healthy. We are very privileged to be partnering with Chennai Police on the Mission to Make Chennai Police Heart Healthy. This will be an inspiration for the citizens of Tamil Nadu to adopt a healthy lifestyle and Quaker Oats, which is known for its Beta-glucan soluble fibre content that helps reduce cholesterol and helps keep you heart healthy" said Vidur Vyas, Marketing Director, PepsiCo Foods at the announcement of the program.

"This is bringing alive PepsiCo’s Performance with Purpose agenda and our global commitment to actively work with global and local partners to help address nutrition challenges. Quaker as a brand is able to promote healthy lifestyle at workplace and therefore encourage people to live healthier lives. " Said Mallika Janakiraman, VP – Health & Wellness, PepsiCo at the Inauguration.

This program is a part of Quaker’s Mission to Make India heart healthy.

About Quaker Oats:

Quaker Oats was launched in India in 2006. Brand Quaker is more than 125 years old and is a world leader in the oatmeal segment. After reviewing 37 human clinical trials, the US FDA ruled that there was significant scientific agreement that 3g of soluble fibre daily from oats, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and beverage company. The group has built an expansive beverage, snack food and exports business and to support the operations are the group’s 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay snack division has 3 state of the art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information,please visit www.pepsico.com.

For editorial contact:

Pradeep Wadhwa
Head-Corporate Communications
PepsiCo India
Email: Pradeep.wadhwa@pepsico.com

Sashee Singh
Tarmac Affairs
Tarmac Affairs
+91 9311019494
Email: sashee@tarmacaffairs.com