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Home » Media » Press Releases » Ranbir Kapoor

Ranbir Kapoor's 'Water Positive' Commitment

To contribute his Kaun Banega Crorepati prize money to PepsiCo India's water conservation programme

Ranbir Kapoor: is not only a popular actor but a responsible citizen who is concerned about the world he lives in. He recently shot for Kaun Banega Crorepati as a contestant and talked about the importance of saving a precious natural resource like water.

Ranbir, who is the brand ambassador of Pepsi, decided to donate his prize money to the Community Water Initiatives by Pepsi's parent company, PepsiCo India.

"Water is a resource that we all take for granted. We should be more conscious of the importance of water and do our bit to conserve it. I try and save water wherever I can. Simple things make a lot of difference like using a mug for shaving and a bucket to take a bath instead of a running shower. As individuals we cannot save more water than we use but can save enough to feel positive. I feel water positive and invite all my fans to do as well. Do your bit by saving water where you can," said Ranbir.

About his decision to donate the prize money to PepsiCo’s Community Water initiatives, he added, "PepsiCo is a large Food and Beverage Company and you may think they use a lot of water. But in reality they give back more water than they use, which means they are Water Positive. They have many community programmes for water conservation and as a part of the PepsiCo family, I thought why not support the same. I am proud to make a small contribution towards it".

"Ranbir is a youth icon and at PepsiCo India we are proud to be associated with him. We are glad he feels towards the cause of saving water. As a company, PepsiCo is already Water Positive and we return much more water than we use in our businesses. We will ensure that Ranbir's contribution is utilized well towards water conservation initiatives”, said, Manu Anand, Chairman, PepsiCo India Region.

The Kaun Banega Crorepati episode featuring Ranbir Kapoor will air on Thursday, September 15, 2011 at 8:30pm.

For further information, please contact:
tanvi.arora@bm.com M: 09999046170

Tanvi Arora
Email: tanvi.arora@bm.com
Mob: +91-9999046170