Mumbai, September 12, 2013: PepsiCo India’s Duke’s plant has been celebrating the Ganesh festival with great fervour since 1974. Driven by its global mission of ‘Performance with Purpose’, this year’s festival seeks to celebrate women empowerment, by creating awareness, education programmes around women self-defense and avenues for vocational training . Every year, lakhs of devotees pay homage to the deity popularly known as ‘Dukes ka Raja’ -the 16 feet tall idol of Lord Ganesha that is made within the plant premises.
This year, PepsiCo India has put up awareness stalls on women self-defense during the festival. The on-ground teams would employ innovative ways of communicating with the masses, like using – Safety training capsules, skits and street plays, Audio-Visual (AV) shows, AV messages, distribution of leaflets, along with badges with women helpline details.
Further, PepsiCo India in association with the NGO Yuva Parivartan will drive registrations for a yearlong vocational training program wherein, for women interested in learning skills like making jewelry and chocolate, basic computer operations, etc. The initiative is aimed at creating sustainable livelihood opportunities for women, many of whom are among the deity’s most regular devotees.
Commenting on this initiative, Kinjal Choudhury, Director HR (Peninsular Market Unit and C&B), PepsiCo India, said, “The Ganpati festival is the one of the most eagerly anticipated occasions when people from all walks of life come together to pay homage to Lord Ganesha. Duke’s ka Raja has had an iconic following as a symbol of goodwill and we are really proud of the fervour and spirit of the festival that has helped us create awareness in the community on causes that are dear to them.”
Apart from the above, PepsiCo also has provided an on-site HIV testing van, wherein anyone can get themselves tested for HIV/AIDS. Over the past few years, this initiative has helped spread knowledge and awareness about HIV/AIDS.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in