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Home » Media » Press Releases » Kurkure Adds New Tedha Twists To Its Portfolio

Kurkure adds new tedha twists to its portfolio

Launches two new offerings - Kurkure Puffcorn and Kurkure Monster Paws


New Delhi, September 9, 2012: Kurkure, India’s most popular namkeen brand from PepsiCo India’s foods portfolio, has launched two new fun offerings-Kurkure Puffcorn and Kurkure Monster Paws. The brand takes pride in using trusted ingredients found in Indian kitchens to offer innovative products to its consumers. After the immense success of its ‘Ingredients of India’ limited edition range made with dal last year, these new anytime snacks are Kurkure’s latest ‘tedha’ take on snacking.

Kurkure Puffcorn uses corn as the main ingredient and is available in two irresistible flavours - Yummy Cheese and Mad Masala. The snack promises a delicious crunch in every bite before melting in the mouth. Monster Paws on the other hand takes Kurkure’s promise of ‘tedha’ fun to the next level with its unique shape. It is also available in two flavors- Mad Masala and Funky Tomato and every bite guarantees an explosion of zesty flavor in the mouth.

Nalin Sood, Director, Indian Snacks, PepsiCo India Foods said, "Kurkure is known for its great tasting and fun offerings and with this new launch, we are adding delight to the consumers’ snack basket. Puffcorn and Monster Paws, bring Kurkure’s signature ‘tedha’ twist to snacking, resulting in crunchy and enjoyable treats for our consumers. We are confident that they will appreciate the innovative range”.

Kurkure’s new and existing range is an exciting mix of regional and topical flavours, with ingredients like rice and corn. This new fun range will add playfulness and excitement for those who constantly look out for newer and distinctive taste experiences. Now available nationally, Kurkure’s Puffcorn and Monster Paws are available in 18g and 38g packs, priced at Rs. 5 and Rs. 10 respectively.

The launch is supported by a national TV campaign.

About Kurkure:

Kurkure, which was fully developed in India as a great tasting ‘namkeen’ snack, has established a strong connect with consumers across the country. It has been at the forefront of product and marketing innovation and has constantly re-invented itself to remain relevant to the Indian ethos and culture. All ingredients used in making Kurkure are trusted kitchen ingredients used daily in all households for preparation of various food items. Kurkure is made with trusted kitchen ingredients and is 100% vegetarian.

Not only has Kurkure provided an inimitable taste and superior quality, it has brought fame and joy to many through its ‘Kurkure Chai-time-achievers’ face on pack initiative and ‘Kurkure Spend Time With Your Family’ program. In 2010, Kurkure launched an ingredient innovation with the launch of Kurkure made with Rajma, which was a big hit with consumers. In 2011, the ‘Ingredients of India’ range, made with dal was a big success with regional flavours like Mumbai Chatpata Usal, Bengali Jhaal and South Spice Mix. It was followed by a unique Judwa pack with two fiery flavours packed in one bag.

For more tedha fun, join Kurkure’s Facebook page: https://www.facebook.com/Kurkure

For further details, please contact:

Karishma Kataria / Kuheli Ray                                                                                     Sandipan Ghatak

Genesis Burson-Marsteller                                                                                          PepsiCo India

Mob: +91 9711209880 /+91 9999783541                                                                  Mob: +91 9810776182

Email: karishma.kataria@bm.com / kuheli.ray@bm.com                                       Email: sandipan.ghatak@pepsico.com