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Home » Media » Press Releases » EXNORA-PepsiCo India inaugurates Zero Waste Management Project in Tenkasi

EXNORA-PepsiCo India inaugurates Zero Waste Management Project in Tenkasi

  • Third of its kind project in South India
  • Project to benefit 1550 houses in three wards
  • Total grant for the project in South India is over Rs 99 lakhs

Tenkasi, Friday, September 09, 2007: With an aim to make Tenkasi garbage free with extensive green cover, PepsiCo India in partnership with Exnora today inaugurated its third Zero Waste Management (ZWM) Project in Tenkasi after its success in Pammal, Nagapattinam and Cuddalore. The project was inaugurated by Mr Abhiram Seth, Executive Director Exports & External Affairs, PepsiCo India.

The inauguration was also attended by Mrs. Mangalam Balasubramanian, Vice Chairperson, EXNORA, Mr. K.S Neelakantan, I.F.S, Director Environment, Government of Tamil Nadu, Mr. Karupusamy Pandian, MLA Tenkasi, Mr. Kalimuthu, Commissioner Tenkasi Municipality, and Mrs. V Gomathy Nayakan, Chairperson of Tenkasi Municipality.

Inaugurating the project, Mr Abhiram Seth said, "ZWM is a unique project demonstrating partnership between Government, NGO and Corporate sector with people's participation. The first phase of the Tenkasi project aims to cover 1550 houses in three wards (11, 14 and 21) of Tenkasi town." He further added, "EXNORA is ideally suited as a partner to implement this project as it draws on the successful implementation of a solid waste management program initiated in Pammal. We believe that this partnership with EXNORA will improve the quality of life of people living in these communities and we hope that we will be able to expand this initiative across the state and country."

The ZWM Tenkasi project is a continuation of PepsiCo and Exnora International's partnership towards managing domestic solid waste in an environmental friendly manner. The programme was initiated and implemented in Pammal Municipal Corporation, Kancheepuram District in 2005. Following the successful implementation in Pammal, EXNORA-PepsiCo extended the programme to the districts of Cuddalore, Nagapattinam and Tenkasi in December 2005. The projects in Nagapattinam and Cuddalore went on-stream in February and April this year respectively. PepsiCo Foundation and PepsiCo India jointly has funded all the projects in South India with a total grant of over Rs 99 lakhs. PepsiCo is committed to take this programme on a pan-India basis and will be launching another project in North India soon.

Speaking on Exnora partnership with PepsiCo, Mrs Mangalam Balasubramanian, Vice-Chairperson Exnora said, "There is limited and generally unstructured Private Sector participation (PSP) in treatment and disposal of solid waste. PepsiCo is amongst the few companies that see's the importance of such a significant environmental initiative and it has actively supported this cause. PepsiCo India's participation in this initiative is a reflection of its strong desire to make a sustainable contribution in the area of solid waste management."

Project implementation process

  • The objective - to evolve garbage free Tenkasi with extensive green cover
  • Three wards selected as model wards for the implementation of the programme
  • Collection of garbage from approx 1,550 households in the three wards
  • Continuous door-to-door campaigns, awareness rallies and street plays organized to motivate people, to ensure source segregation of garbage as organic and inorganic.
  • Organic waste is converted into vermi compost using earthworms.
  • Inorganic waste is sorted out into different categories and recycled.
  • Inorganic waste, which cannot be recycled, sent for Municipal sanitary refill.
  • This project is unique in demonstrating several options for micro enterprises like pet bottle recycling unit, waste paper recycling unit, tetra pack recycling unit etc., for which garbage is the raw material.

EXNORA PepsiCo Environmental Training Institute (EXPEETI)

As a step towards spreading the knowledge of ZWM, the EXNORA PepsiCo Environmental Training Institute (EXPEETI) was inaugurated in Pammal in the month of July by Mr M.K Stalin. The need for setting up a training institute was felt due to the acute and growing problem experienced by Municipal authorities to manage solid waste in a sustainable way. The training institute will act as a knowledge centre and will strive to create awareness in the area of solid waste management for stakeholders and various decision makers. The training institute aims to support and strengthen the capacity of the local Government and will conduct training programmes for all stakeholders, information exchange mechanisms and help bring together an informal network of professionals.

About PepsiCo India

PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than $35 billion and more than 168,000 employees across the world. Its world renowned brands are available in nearly 200 countries and territories.

PepsiCo entered India in 1989 and has grown to become the country's largest selling food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. The group has built an expansive beverage, snack food and exports business and to support the operations are the group's 37 bottling plants in India, of which 16 are company owned and 21 are franchisee owned. In addition to this, PepsiCo's Frito Lay snack division has 3 state of the art plants. PepsiCo's business is based on its sustainability vision of making tomorrow better than today. Our commitment to living by this vision every day is visible in our contribution to our country, consumers, farmers and our people.


EXNORA - Excellent Noval and Radical aims to bring people together as citizens of one planet in order to innovate and implement ways to preserve the environment. Its motto - "Think Globally, Act locally and Do domestically". Currently EXNORA is involved in the areas of Solid Waste Management, Water, Greening, Pollution Prevention, Conservation, Ecology and energy conservation.

Over the years EXNORA has formed various EXNORA Innovators Clubs that run activities in various geographical areas (Neighborhood). Moreover, Exnora innovators clubs in turn have created many community based organizations - Civic Exnoras at Street/residential colony level that actually implement these activities.

For further details, please contact:

Mrinall Kanti Dey
General Manager
Corporate Communication
PepsiCo India
Mob: +91 9818449509
Tel: 0124 - 2357077 / 2880606
Email: mrinall.dey@intl.pepsico.com

Anthony James
Genesis Burson-Marsteller
Mob: +91 9884263397
E-mail: Anthony.james@bm.com