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Home » Media » Press Releases » Frito Lay launches “Kurkure Spend Time with the Family Program”

Frito Lay launches “Kurkure Spend Time with the Family Program”

  • Campaign encourages people to spend time with their families
  • A fully paid trip for a family of four to Disneyland everyday!
  • One mega prize- a house worth 1 crore!

Mumbai, August 18, 2010: Kurkure, India’s most popular and fun loving family snack brand from Frito Lay India unveiled its latest consumer campaign “Kurkure Spend Time with Family” which encourages people to spend time with their family.

The four month long campaign will invite consumers to send their fun ideas on spending time with their family to win exciting prizes. Consumers will win prizes every day, the best entry of the day will win a family trip to Disneyland (Hong Kong) and one lucky consumer will win a mega prize- a house worth Rs One crore.The consumers can submit their ideas on www.kurkure.co.in or call/sms their ideas to 092-123-01234.

“Indian culture is deeply rooted in family values and Kurkure with its unique blend of Indian spices and everyday kitchen ingredients like rice, corn, and chana dal has always been about Indian families. The Kurkure Spend Time with Family consumer campaign is an initiative to sensitize people on the importance of family togetherness and reward them for their ideas” Said Mr. Vidur Vyas, Head of Marketing, Pepsi-Foods at the unveiling occasion of the campaign.

“We are living in times when people are spending very little time with their families. Doing that and being rewarded for it is typical Kurkure – full of fun, masti and all about families” said famous bollywood star and brand ambassador Juhi Chawla

The consumer ideas will be judged by panel of eminent celebrity judges who are popular in every household across India. Juhi Chawla, Ragani Khanna, lead actor of Sasural Genda Phool and the inimitable Jaspal Bhatti will have a colossal task cut out to judge the tedha fun ideas.

The launch of Spend Time with Family will be supported by a mega 360 degree communication plan on TV, radio, print, and outdoor.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and young but immensely popular and fast growing brands such as Nimbooz and Aliva.

PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by Deloitte Consulting. For more details on PWB and PWP, please visit http://www.pepsiindia.co.in/CSR/replenishingwater.aspx

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com

For further details, please contact

Pradeep Wadhwa
Head-Corporate Communications PepsiCo India

Malika Singh
Associate Partner
Tarmac Affairs
Mob: +91 9899961550