New Delhi, August 13, 2009: It was an Independence Day celebration with a difference. In a unique initiative which brought a thousand smiles to the faces of children in the capital, PepsiCo India, the beverages and snack food major, today distributed a whopping two lakh kites and threads to children in Delhi and the National Capital Region (NCR) from Arya Orphanage.
In a colourful event to flag-off the initiative here today, PepsiCo India distributed the kites and threads to hundreds of under-privileged children belonging to Arya Orphanage and also well-known NGO "HumSafar". These NGOs have joined hands with PepsiCo for distribution of the kites to school children in MCD, government and semi-government schools and in slum areas.
Each child was also given a bottle of Nimbooz, a non-carbonated asli nimbu paani from the stable of PesiCo India by Jas Arora, the noted model and actor roped in by the company for the event. Thousands of similar kites, threads and Nimbooz will be also distributed by PepsiCo amongst children in several parts of Delhi and NCR.
Ms. Alpana Titus, Executive VP (Flavours), PepsiCo India, who was present on the occasion, said "This unique initiative is just a small effort from PepsiCo to bring smiles to the faces of children. They are the future of our nation, and what better way to celebrate the country's independence day than to give them a reason to smile? Nimbooz is real nimboo paani and an asli Indian refreshing experience and that's why we decided to associate the brand with this initiative. We plan to initiate many more similar activities in the coming months to celebrate youth in the country."
Mr. Nitinjya Chaudhry, Astt.Secretary, Arya Orphanage, said "This is indeed a kind gesture from PepsiCo India to distribute kites to our children before the independence day of our country to our institution. This will surely set an example for other corporates to follow. We are also quite happy that PepsiCo chose Arya Bal Griha and Arya Kanya Sadan for this initiative, due to which our children had a nice Nimbooz day. I am sure the company will in the near future continue the good work, and will also do several concrete initiatives for the welfare and betterment of the orphan/destitute children in India."
PepsiCo entered India in 1989 and has grown to become the country's largest selling food and beverage company. The group has built an expansive beverage, snack food and exports business and to support the operations are the group's 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo's Frito Lay snack division has 3 state of the art plants. PepsiCo's business is based on its sustainability vision of making tomorrow better than today.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, For more information, please visit www.pepsico.com
Mrinall Kanti Dey
General Manager - Corporate Communications
Mobile: +919818430943 / +919871358001