New Delhi , Monday, July 27, 2009 - : In a major boon for aspiring fast bowlers in the country,Gatorade, the World's No. 1 sports drink brand, today launched Gatorade Centre for Pace Excellence (GCPE) with pace bowling legend Wasim Akram as its Chief Coach.
In a move, which is set to help India build a strong bench of budding pace bowlers, GCPE will guide and train India's best aspiring fast bowlers and help them realize their potential at the national and international level.
Launching the Centre here today, Ms. Geetu Verma, Executive Director - Innovations and Business Development, PepsiCo India Holdings, said "The sweating and the need for instant rehydration, replenishment and refueling is very significant in fast bowlers. This is where Gatorade comes in. The most researched Sports Drink on planet, Gatorade, is trusted by leading professional cricket teams & sportspersons the world over, so it is only appropriate that the brand plays a catalyst in bringing the advanced training and sports culture in India.
The Gatorade Centre for Pace Excellence is delighted to have the pace bowling legend Wasim Akram joining the Centre as a Coach. His wealth of experience in bowling Variation & Strategy coupled with Mr. T A Sekar's exemplary command over Bowling Technique and Gatorade's international expertise in Sports Science and Training will certainly be an unbeatable combination and Gatorade is proud to be a catalyst in making this possible."
Mr. Wasim Akram, former Pakistan captain and one of the all-time pace bowling greats of world cricket, who will tutoring nine past & present National Winners of Gatorade Pacers Talent Hunt for next 8 days, here, as Coach - Bowling Variation & Strategy said, "India has never had dearth of talent but initiatives like Gatorade Pacers that spots and scientifically trains the talent will go a long way in getting India's Gen-Next of Pace Bowling ready. This initiative is special to me for another reason - it also inculcates the culture of Sports Science in the players at the young age; which I believe is critical if one were to consistently deliver at one's best over a long period of time. Optimal Hydration is a strong performance differentiator once you have similar skill and fitness levels. We learnt this the hard way, I am happy initiatives like this are exposing young students, coaches and administrators to the importance of optimal hydration."
"I am absolutely thrilled to have got this opportunity to be a part of the Gatorade Centre for Pace Excellence. It is an absolute privilege to be able to share my experience and expertise with budding pace bowlers. I am happy that my favourite sports drink Gatorade has initiated this Centre and together with Mr. Sekar, I will strive hard to make it as big success as it promises to be."
The Gatorade Centre for Pace Excellence will also have Mr. Ramji Srinivasan, India's eminent sports fitness expert, as the Chief Fitness Advisor. Mr Srinivasan will look after initial fitness assessment, individualized fitness plans for appropriate strengthening & conditioning and also injury prevention and management.
While Mr. T. A. Sekar, former Head Coach of MRF Pace Foundation will correct the run-up, delivery stride and overall technique form bio-mechanical perspective, Wasim Akram, the Sultan of Swing, will impart cutting-edge knowledge about bowling variations and strategy which will cover identifying batsman's weaknesses, formulating bowling strategy basis the prevailing conditions and executing the same flawlessly. Akram will of course impart advanced knowledge of swing bowling to the Gatorade Pacers' national winners.
The first batch of aspirants at the Gatorade Centre for Pace Excellence include Vikas Tokas, Karan Thakur and Himansu Sheley from Delhi, Sukhvir Singh from Chandigarh, Ankit Pathare and Shardul Thakur from Mumbai, Samad Fallh from Pune Md. Abdul Baseer from Hyderabad and Rajesh Singh from Bangalore.
Gatorade Centre for PaceExcellence is the first of its kind academy in the country which; along with imparting advanced training on bowling technique, will teach the participants cutting-edge skill of bowling variations and strategy and equally importantly, equip them with right fitness and hydration strategies to ensure that they enjoy long and successful injury free careers. The course is designed to improve both skill as well as longevity of a bowler.
The Gatorade hydration portfolio, including the leading sports drink, Gatorade™ Thirst Quencher and G2, the popular, low-calorie electrolyte beverage, helps quench thirst on more occasions and in more great-tasting ways than any other. Gatorade is a unique offering from PepsiCo, which offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com
Mrinall Kanti Dey General Manager - Corporate Communications PepsiCo India Mob: 9818449509 Email: firstname.lastname@example.org