Hyderabad, June 29, 2012: Quaker Oats, the world leader and India’s No.1 Oats brand from PepsiCo now has an all new range of flavours. Adding taste to its unique health benefits, the new flavours lend greater variety and appeal to the Quaker Oats portfolio. While Strawberry flavour with Apple and Kesar flavour with Kishmish are sweet, Homestyle Masala and Lemony Veggie Mix are the two new savoury flavours.
With the launch of the new range of flavours, Quaker Oat’s original goodness of wholegrain nutrition now gets the added benefit of great taste. What’s more, with its real fruit & vegetable inclusions this healthy & great tasting bowl of breakfast from Quaker Oats comes at just INR10/-* and promises to appeal to consumers across age groups.
Anuj Chadha, Category Director Quaker, PepsiCo India-Foods said, “We are committed to offer consumers variety that is both enjoyable and healthy. We believe that these great tasting flavours which have real vegetables and fruits will help drive consumption and bring in more customers into the Quaker fold. The flavours priced at Rs.10/-* have been developed after extensive feedback and are part of our strategy to come up with offerings that are affordable and meet changing consumer needs.”
All the four new flavours have healthy inclusions of real fruits and vegetables, topped in local Indian flavours. While the Strawberry flavour with Apple has real apple pieces, the Kesar flavour with Kishmish has real raisins. The Homestyle Masala includes strips of carrot and tomato while the Lemony Veggie Mix has real pieces of capsicum. The Homestyle Masala and Lemony Veggie Mix come in single serve packs of 28g and Kesar Flavour with Kishmish and Strawberry flavor with Apple in single serve packs of 26g.
The packs are currently available in modern retail outlets across India and in both modern, traditional trade across the four Southern States of Karnataka, Andhra Pradesh, Tamil Nadu and Kerala.
About 100% Quaker Oats
Quaker Oats was launched in India in 2006. The brand Quaker is more than 130 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has strong heart health benefits and has a soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol. As per US FDA, there was significant scientific agreement that the 3g of soluble fibre daily from oats, in a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease. For more information, please visit http://www.goodmorningheart.com
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2011, PepsiCo India gave back 8.3 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in
*‘MRP Rs. Inclusive of all taxes’
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