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Home » Media » Press Releases » Mirinda draws fresh musical talent in the city of Chennai during auditions for "Mirinda Ooh lalala"

Mirinda draws fresh musical talent in the city of Chennai during auditions for "Mirinda Ooh lalala"

One lucky winner band judged by music impresario - A. R. Rehman will get exclusive opportunity to perform live at the mega ceremony organized by Saregama!

30 June 2007: Mirinda, the natural flavoured orange drink from PepsiCo India, today drew huge crowds in the city of Chennai towards its popular new show "Mirinda Ooh lalala" 2007. Music bands from across the city participated with great gusto and gave auditions during the regional rounds of "Mirinda Ooh lalala" 2007. The performances were judged by Paul Jacob - one of Chennai's best instrumentalists who founded band 'Nemesis Avenue ' along with Suresh Peters & A R Rahman and is the leader of band - Funky Bodhi

The new natural flavoured Mirinda Orange has partnered with Saregama and Sun TV to present a unique talent hunt titled "Mirinda Ooh lalala" 2007 in the state of Tamil Nadu. The program calls upon all musicians, vocalists and music lovers in the country. The talent hunt is a one-of-its-kind search that has been initiated in the states Tamil Nadu and Andhra Pradesh and will soon be launched nationally across the country. AR Rahman the Mozart of Asia, himself is championing this search and will judge the bands in the final round of "Mirinda Ooh lalala" 2007.

The lucky winner band will get an exclusive opportunity to perform live at the mega ceremony organized by Saregama to commemorate 100 Years of its association with Indian Music - A once in lifetime opportunity!! It will also get to cut and design its own Music album with HMV-SAREGAMA, the biggest name in the music industry.

Said a participant band at the auditions," Opportunities such as the "Mirinda Ooh lalala" talent hunt provide us a great platform to showcase our skills. We are very excited about it and hope that we make it to the finals".

Commenting on Mirinda's unique initiative, Mr. Pratik Pota, Executive Vice President - Marketing, Flavours PepsiCo India said, "Mirinda has always been the leader, not only in the Orange Soft Drink segment, but also in creating innovative platforms and experiences that have catered to the youth of today. Music is a key element of their lives and we are positive that the show will help recognize their hidden talent and also build further connect with the brand".

The natural flavoured Mirinda Orange is the presenting sponsor for the talent hunt in Tamil Nadu. The talent show is all about searching the best music group, not only singing talent, but complete music performers on stage - Vocal and Instrumental. Participating bands can be a five to eight member group with one male or female singer. The band can have its own distinctive style - be it rock, pop, light melody, fusion, jazz, trance, folk etc. The band will need to play compositions based on the famous lyric writer - Vaalee's lyrics, created on the theme of "Hope". Joining the team of selectors will be Vasundhara Das who will judge the bands during the preliminary selections.

18 winning bands will be selected through auditions in various cities. They will play in the Quarterfinals, followed by the Semi finals. A.R.Rahman will judge the final round. A series of episodes of the promotion will be aired on Sun TV, which will culminate in the winner band being announced in the month of August 2007.

The promotion is being activated across TV, press ads, outdoors, non traditional media, modern trade and web. Participant bands can either call at the call centre number to register or access the website -www.Oohlalala.in. Application forms will also be available in RPG Saregama retail outlets such as Spencers, Music World, Reliance Web World etc. The auditions, which is the ground leg of the hunt, is being held in 6 centers of Tamil Nadu - ie. Trichy, Madurai, Coimbatore, Salem, Thirunalveli and Chennai.

For further details, please contact:

Annie Kishen
Director - Corporate Communication
Tel: 0124 - 2357077 / 2880606
Email: annie.kishen@intl.pepsico.com

Anthony James
Mobile: 9884263397
Email: anthony.james@bm.com

Namrata Asthana
Manager - Corporate Communication
Tel: 012 - 2880663
Email: namrata.asthana@intl.pepsico.com