Available in two variants: Green Tea in Mint & Lemon flavour; and Black Tea in Lemon flavour
New Delhi, June 6, 2011: This year marks the coming together of two FMCG giants, PepsiCo India and Hindustan Unilever Limited (HUL), who today announced the launch of Lipton Ice Tea in the Indian market. Lipton Ice Tea is made of tea leaves, real sugar, and natural fruity flavors that promise to refresh naturally. It is targeted at the 16–29 yr urban affluent healthy hedonists- young-minded people who enjoy life but also understand the importance of healthier choices.
According to Ms Geetu Verma, Executive Director – Innovation, PepsiCo India: “Today's urban young adults are looking for a drink that is delicious, but also healthier. Tea is a familiar and preferred beverage option in India and ice tea is fast gaining popularity amongst the young consumers. Lipton Ice Tea is a global product that offers a combination of great taste and refreshment on the go. We are confident that the product will resonate strongly with our target audience.”
Mr. Arun Srinivas, General Manager – Beverages, Hindustan Unilever Limited said, “While tea drinking is an entrenched habit among the Indian consumers, the youth in India are looking at more contemporary formats and healthy offerings. Ice Tea ticks both the boxes and it can get the youth into the tea category. Lipton's tea expertise coupled with its strong equity places it in the pole position to service this emerging consumer need. We strongly believe that PepsiCo's strengths in QSRs and Hindustan Unilever's strengths in MT and Family Grocer channels will help grow this nascent category.”
PepsiCo India has launched the Ready to Drink Lipton Ice Tea in the PET format in the Delhi NCR Region and the company plans to introduce the product in other markets across India in a phased manner. Priced at Rs 25 for a 350 ml PET bottle, Lipton Ice Tea will be available in two variants: Green Tea in Mint and Lemon flavour and Black Tea in lemon flavour.
Hindustan Unilever Limited is launching the PET bottle in Modern Trade in the top 28 cities across India. HUL will also be launching the product in the tetra and powder formats. The powder will be priced at Rs.85 for the lemon variant and Rs.95 for the Mint and Lemon variant for 250g. Besides this there will also be a sampler pack priced at an introductory offer of Rs.15 in both the variants. The Tetrapack will be priced at an introductory offer of Rs.70 for the Black tea in lemon flavor and Rs.75 for the Green tea in Mint and Lemon flavor.
PepsiCo India and Hindustan Unilever have launched the product in India under Pepsi Lipton International, a 50:50 joint venture between Pepsi and Unilever to manufacture and markets Lipton Ice Tea variants in 67 countries. With the launch of this ‘naturally refreshing', ready to drink ice tea, PepsiCo India has further strengthened its health and wellness product portfolio along with other brands like Quaker Oats, Aliva, Nimbooz, Tropicana 100% and the recently launched Lehar GlucoPlus.
The Lipton Ice Tea launch will be supported by a strong 360 degree marketing mix. Both the companies will drive trials there will be large scale experiential sampling across malls, multiplexes, corporates and colleges. In-store visibility will be driven through customized Lipton Ice Tea chillers.
About Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
For more details visit: www.hul.co.in
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become the country's largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India's extensive portfolio includes iconic brands like Pepsi, Lay's, Kurkure, Tropicana 100%, 7UP, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.
PepsiCo India's employees are driven by the company's global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance' (PWB), a fact validated by an independent audit. For more details on PWB and PWP, please visit Click Here
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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