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Home » Media » Press Releases » Lay’s adds magic to cricket watching moments with ‘Ghar Banao Stadium’

Lay’s adds magic to cricket watching moments with ‘Ghar Banao Stadium’

Gives consumers a chance to munch their way to meet the celeb trio of a cricketer, a
commentator and an umpire from the Lay’s Flavour Team

New Delhi, June 11, 2013: After a successful launch of the Lay’s Flavour Team this cricket season, Lay’s the world’s leading potato chip brand has announced an all new campaign for its consumers, to add magic to their cricket watching moments. ‘Ghar Banao Stadium’ the 50 day long consumer engagement campaign brings the cricket stadium closer home and gives consumers a chance to get a timeout with three cricket celebs from the Lay’s Flavour Team- the sensational newcomer Rohit Sharma, well known commentator Ravi Shastri and one of the quirkiest umpires Billy Bowden.

As part of this campaign, consumers need to sms the four digit promo code behind the Lay’s pack to 8800909090. Three lucky winners along with their friends get a chance to meet the celeb trio at the end of the campaign. To add more excitement to the campaign, Lay’s will also announce one lucky winner everyday who will get INR 1 lakh as the daily prize (for terms and conditions visit http://www.facebook.com/laysindia ).

With this campaign, Lay’s is attempting to establish its recently enhanced range of 6 flavours with 2 new recent additions of Chile Limon & French Salt n Cracked Pepper.

Talking about this consumer centric promotion, Gaurav Mehta, Director-Western Snacks, India Foods, PepsiCo India said, “Lay’s has always created unique and simple engagement campaigns for consumers. With ‘Ghar Banao Stadium’ too we are bringing the magical moments associated with cricket, closer to our consumers and giving them an opportunity to meet the Lay’s Flavour Team. We invite consumers to participate in this exciting promo which is all about those instant cheer moments that make for a memorable cricket watching experience!”

The exciting campaign is accompanied by a TVC that will be on air till July 7th, 2013. To know more about the new campaign and conditions of participation, consumers can log onto the Lay’s Facebook page at http://www.facebook.com/laysindia.

Campaign details:

  • Creative Agency:                                    JWT
  • Executive Creative Director:                Surjo Dutt
  • Creative Director:                                  Romit Nair
  • Executive Business Director:             Joy Chauhan
  • VP & Client Services Director:            Manish Kapoor
  • Account Management Team:             Anubha Mathur / Aanchal Bhargava /Anvita Gupta
  • Planning:                                               Mythili Chandrashekhar
  • TVC Director:                                        Sainath Chaudhary
  • Agency Production:                              Dawa Lama
  • Producer:                                               Kanwaldeep, Purple Vishnu Films
  • TVC duration:                                        25secs / 15secs
  • Language:                                             Recorded in Hindi. Adapted in Tamil, Telugu, Kannada, Bengali
  • Media Planning:                                   Mindshare

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Karishma Kataria / Sophia Christina                                                                                            Sandipan Ghatak

Genesis Burson-Marsteller                                                                                                            PepsiCo India

+ 91 9711209880 /+91 9999161478                                                                                           +91 9810776182

karishma.kataria@bm.com / sophia.christina@bm.com                                                        sandipan.ghatak@pepsico.com