Aimed at women who are looking for jobs that meet their needs at different stages of life; PepsiCo has tied-up with Jobstreet, a leading recruitment agency and IndiWo – women centric website by Network 18 for the initiative. Together, they have identified the various roles and opportunities that can be offered to women who had taken an early break in their career due to various reasons.
Speaking about the initiative, Mr. Pavan Bhatia, Executive Director HR PepsiCo India said, "Through this initiative PepsiCo India aims to provide job opportunities to women at different stages like those who have opted out of the regular talent reserve due to various reasons and wish to re-enter the corporate world. PepsiCo will not only offer these career-oriented women salaries that are at par with industry standards but will also undertake various workshops to help them adapt to their new role and balance their personal and professional lives."
Strengthening its commitment of employing more women in the organistaion, PepsiCo India, over the last two years has increased the percentage of women on its payroll from 5% in 2006 to 20% in 2008, making it an employer of choice for women. Currently women account for 33% of the top management and 15% of the rest of the workforce at PepsiCo.
PepsiCo India will be advertising all full time diversity roles on Jobstreet & IndiWo, with the sites maintaining a special diversity page for the initiative. Taking a lead in this corporate movement, PepsiCo India is looking for possible partnership or tie-ups with other corporates giving special emphasis on the D&I agenda.
As a part of the "Diversity & Inclusion" initiative, PepsiCo India targets individuals with a specific employee behaviour or attitude that does not conform to established norms and standards such as unique personality and style, people with disability, age, ethnicity, gender etc. Besides attracting people from diverse backgrounds or mindsets, the company ensures that it creates a work environment and climate which encourages employees to be more involved, addresses individual needs and provides equal access to opportunities and information.
Under its D&I initiatives, PepsiCo India is focused on strengthening female representation in its workforce, employing people from diverse backgrounds and those with physical disabilities. PepsiCo has already provided employment opportunities to individuals with Learning Disability, Orthopaedic disability, Visual Impairment and Women Orthopaedic disability. The company is trying to create a level playing field for HIV infected individuals as well by providing them equal job opportunities as any normal individual. Through the project Healing Touch, the company is also providing employment opportunities to the Ex-Servicemen of Indian Armed Forces to help them earn their own livelihood.
For its outstanding contribution in employing people with disability and varied background PepsiCo India was awarded the NCPEDP-Shell Helen Keller Award in 2007.
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage company, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales.
PepsiCo entered India in 1989 and has grown to become the country's largest selling food and beverage company. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. The group has built an expansive beverage, snack food and exports business and to support the operations are the group's 37 bottling plants in India, of which 16 are company owned and 21 are franchisee owned. In addition to this, PepsiCo's Frito Lay snack division has 3 state of the art plants. PepsiCo's business is based on its sustainability vision of making tomorrow better than today. PepsiCo India's commitment to living by this vision every day is visible in its contribution to the country, consumers, farmers and people.
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Mrinall Kanti Dey
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