Chennai, 04 June, 2012: 7UP began an amazing journey more than two months back when they launched Dance For Me contest. That journey of UPtimism and dance culminated today as 7UP brand ambassador and actors Allu Arjun and STR, along with actress Hansika Motwani declared ‘Boyzone’ as the winner of 7UP Dance For Me to win Rs.51 lakhs as cash prize! The 7 talented members of ‘Boyzone’ are from Mangalore and are captained by Dikshith.
With multiple city and state auditions, the 7UP Dance for Me Contest reached out to close to 4.3 million people to make it a true UPtimistic dance extravaganza. 7 teams were selected from a total of 1365 teams from across 21 cities in Tamil Nadu, Andhra Pradesh, Karnataka and Kerala basis the judging parameters and online voting by consumers. The teams went through multiple rounds before the best of the best were selected to perform in front of 7UP brand ambassador and actors Allu Arjun and STR. At each round, 7UP made sure all the teams remained UPtimistic by sharing customized goodies. Finally, the winner of Dance for Me, ‘Boyzone’ will be awarded a whooping Rs. 51 Lakhs and the other 6 teams win themselves IPods, X-Box and prestigious participation certificates!
Speaking at the grand finale, Ms. Ruchira Jaitly, Executive Vice President - Marketing, Beverages (Flavours), PepsiCo India said, “Heartiest congratulation to team Boyzone for winning 7UP Dance For Me. I’d like to thank all our participants for making 7UP Dance for Me such a grand success. It has been a long journey where a lot of budding dancers got a chance to showcase their talent. We are thrilled with the encouraging response Dance for Me has received with the initiative reaching out to more than 4.3 million people and we hope to come back with much more excitement and UPtimism…”
Actor and 7UP brand ambassador Allu Arjun commented at the 7UP Dance For Me Grand Finale, “We saw a well deserved win by team Boyzone. All 7 members were a treat to watch and were beautifully coordinated. The other 6 teams also displayed some wonderful talent and it was very difficult for us to choose one winner. I want to encourage all participants to continue to infuse positivity and UPtimisim through dance, as it is one of the most expressive forms.”
Actor and 7UP brand ambassador STR added, “I enjoy dancing and I’m very happy to see the passion for dance in so many youngsters. 7UP Dance For Me has given a chance to a lot of dance enthusiasts and I hope they had as much fun performing as we did watching the routines! Congratulations to team Boyzone!”
An ecstatic captain Dikshith of the winning team ‘Boyzone’ said, “We are thrilled to win 7UP Dance For Me! It was a dream come to true to perform in front of Allu Arjun and STR. We have worked very hard to get here and this means a lot to all of us. Thanks 7UP!”
Dance enthusiasts registered at their city auditions in teams of seven and top 2 teams qualified for the regional finale in Bengaluru, Chennai and Hyderabad. One more team from each city was selected through online voting by consumers for the regional finales. Then the top 2 teams from the three regional finales and one wild card entry, again through online voting by consumers, were selected as the finalists. They were given a chance to take part in a specialized dance workshop in Chennai to get them ready for the biggest dance off.
7UP, the refreshing clear drink with 100% natural lemon and lime flavour was created in 1929 and was launched in India in 1990. For the last 4 years, 7UP is amongst the fastest growing brands in the carbonated soft drinks category in India. It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles (RGB); 500 ml, 600 ml, 1 litre, 2 litre and 2.25 litre PET bottles. Nimbooz is India’s first nationally available packaged Nimbu Pani (lemonade), launched in 2009. It is available in 350ml PET, 200ml RGB and 200ml Tetrapak.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2011, PepsiCo India gave back 8.3 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in
For further information, please contact:
Amalia Chawla / Divya Bakhshi
+ 91 9899215065 / +91 9899888643