New Delhi, June 3, 2008: Pizza Hut, the leader in casual dining, and Pepsi, the brand that stands for its youthfulness, irreverence, and dare for more spirit, today, ended the IPL cricket season with a big bang! Lucky winners of Pepsi and Pizza Hut's IPL promotion got a dream chance to meet their favourite cricketer and master blaster – Virender Sehwag. The ecstatic winners were thrilled to interact with the cricketer and enjoy a meal with him at the Janpath Pizza Hut outlet in New Delhi.
Commenting on the initiative, Mr. Anup Jain, Marketing Director, Pizza Hut, Indian Subcontinent said, "Pizza Hut is the leader in casual dining segment, offering unparalleled cuisine to cater to diverse palates. In addition to great food we have consistently offered an enhanced dining experience, be it through live music or the opportunity to travel to foreign locales through the contest during the World Food Fest. Pizza Hut had partnered with Pepsico for this special promotion during the IPL and we have reached out all our cricket loving customers to provide them with the opportunity to connect more strongly with their favourite game."
Speaking about the initiative, Mr. Sandeep Singh Arora, Executive Vice President – Marketing, Cola, PepsiCo India said, "Pepsi has had a long standing association with cricket and continues to grow with newer and exciting formats of cricket being introduced in India. With this promotion, we wanted to fuel the passion, enthusiasm and the 'Youngistaani' spirit of doing things. We are happy to see the great response towards the promotion and hope to continue our partnership with Pizza Hut to create such engaging initiatives".
Cricketing ace and star batsman, Virender Sehwag said "I am very happy to be able to able to meet so many people who share the same passion for cricket as I do. It feels good to be here and I am sure that all my fans will think alike".
"Virender Sehwag is my favourite and I never thought I will be able to meet him in person - but thanks to Pepsi's DLF IPL Pizza Hut Promotion, I feel more than lucky", said one of the delighted winners.
This unique promotion provided cricket fans the opportunity to win a variety of exciting prizes including free tickets to select IPL matches, discounts at the Pizza Hut outlets and Pepsi Youngistaan music CDs. A few lucky winners won the ultimate prize, the opportunity to meet Virender Sehwag.