FritoLay India launched a never before ' Fight for your Flavor'. This concept allows consumers to vote for the flavor of their choice. The flavor with the maximum votes continues in the market. The flavors have been selected by the Lay's brand ambassadors – Saif Ali Khan and M S Dhoni – with each celebrity rooting for the flavor of their choice.
While Saif's Spunky Pimento is the choice of superstar Saif Ali Khan, and offers a tangy combination of paprika and tomato, Dhoni's Balsamic Blast was chosen by master blaster M S Dhoni, the new Lay's brand ambassador, and has a perfect balance of spicy parsley with yellow chili and sweet vinegar balsamic base. The two new flavours are available in 32gm packs priced at Rs. 10 each. Consumers can also vote for their favourite flavour either by smsing FFFS (for Spunky Pimento) or FFFD (for Balsamic Blast) to 09972040000 or logging into the website www.whatstheprogram.com. Their vote will not only ensure that their favourite flavour remains in the market, early birds will also win them cool merchandise like posters, key chains, mousepads and t-shirts. The merchandise all comes in variants of two out of which consumers can choose their favourite depending on which flavour they are rooting for.
Never before have consumers been able to choose what they want in the market – and to help consumers vote – polling stations will be set up in malls, multiplexes and Café Coffee Day outlets next to you!
So what are you waiting for? Rush to your nearest store and grab your pack today.