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Home » Media » Press Releases » Kurkure launches three new variants

Kurkure launches three new variants made using Moong, Urad & Chana dal.

New Delhi, May 24, 2011: Kurkure, India’s popular and fun loving family Namkeen brand from PepsiCo India has always taken pride in the fact that it’s made from trusted ingredients found in Indian kitchens.

And now in a first, Kurkure has launched 3 new products under the "Ingredients of India" range made with a special ingredient found in every home, Dal ! Of course, Kurkure has given its signature twist to all 3 products. Using a combination of popular dals & locally relevant flavours from various regions of India, Kurkure has come out with 3 exciting variants – Mumbai Chatpata Usal, Bengali Jhaal & South Spice Mix.

The three variants were launched today by popular bollywood star and Kurkure brand ambassador, Juhi Chawla. "Kurkure has always been a snack that I have enjoyed eating and being associated with since 2004 as it's a fun snack brand par excellence that has delighted consumers by focusing on quality & keeping up with changing needs. These three new variants made with different dals are another example of relevant innovation people have come to expect from Kurkure" said Juhi Chawla.

On the occasion Nalin Sood, EVP Marketing – Foods, PepsiCo India, said "Kurkure always been at the forefront of innovation in the snacks category by bringing locally relevant, great tasting & quality products to Indian consumers. We are confident that consumers will enjoy these 3 products made using dals. It will be our endeavor to continue to come up with exciting innovations that continue to delight consumers."

The three new ingredient based Kurkure will be available in retail outlets available across the country in packs of 23g for Rs 5 (inclusive of all taxes), 50 g for Rs 10(inclusive of all taxes), 120g for Rs. 20(inclusive of all taxes). The launch of the three new variants will be aggressively promoted through a 360 degree marketing campaign .Kurkure is made with trusted kitchen ingredients and is 100% vegetarian

Additional notes on Kurkure:

Kurkure, which was fully developed in India as a great tasting 'namkeen' snack, has established a strong connect with consumers across India. It has been at the forefront of product and marketing innovation and has constantly re-invented itself to remain relevant to the Indian ethos and culture. All ingredients used in making Kurkure are trusted kitchen ingredients used daily in all households for preparation of various food items.

Not only has Kurkure provided an inimitable taste and superior quality, it has brought fame and joy to many through its 'Kurkure Chai-time-achievers' face on pack initiative and 'Kurkure Spend Time With Your Family' program. In 2010, Kurkure launched an ingredient innovation with the launch of Kurkure made with Rajma, which was a big hit with consumers.

Media contact

Ashustosh Sharma
General Manager - Corporate Communications
PepsiCo India
Email:ashutosh.sharma@pepsico.com
+91 98187 63772

Malika
Associate Partner
Tarmac Affairs
Email:malika@tarmacaffairs.com
91 9899961550