New Delhi, May21, 2012: PepsiCo India today announced the launch of six new baked variants under its popular snack brand, Aliva. The three new products, Multigrain Waves, Milk Minis and Crispy Thinz are available in two variants each - providing more variety, flavours and ingredient choices. Alivaalso announced the appointment ofcelebrated actress, Vidya Balan as its brand ambassador.
The new Aliva range, now endorsed by Lay’s,follows the successful introduction of parent brand Lay’s baked range of potato chips earlier this year. It further strengthens PepsiCo India’s snack portfolio in line with the emergingconsumerhealthneeds.
Vidur Vyas, Marketing Director - Foods, PepsiCo India, said, "At PepsiCo, it is ourconstant endeavor to innovate and diversify our portfolio to offer both enjoyable and healthier offerings to our consumers. Endorsed by Lay’s, the new Aliva range is baked and brings forth a unique combination of grains with great taste.
“An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand’s positioning of a snack jo tasty hai, accha hai. We look forward to the partnership and are confident that it will be mutually rewarding”, he added.
Vidya Balan,actress and brand ambassador, Alivasaid, “I have always enjoyed eating Aliva and am thrilled about the whole new range along withmy association with the brand. The range is tasty and offers great variety of flavours and ingredient options; I am sure consumers will enjoy it as much as I do”.
Aliva’s original range of baked crackers is made with tasty wheat and dal; it comes in five delicious savoury Indian flavours including Special Pindi Masala, Indian masala, Mint Flavour with Herbs, Original Salted and Cheese Delight.As part of the new offerings, the company has launched AlivaMultigrain Waves - light & crispy baked snacks made with healthy multi-grains like corn, rice, wheat & oats, a perfect combination of grains with great taste. The Multigrain Waves have unique shapes and areavailable in two flavours of Sweet & Chilly and Cheese & Herb. There is also the first mildly sweetrange in the form of Aliva Milk Minis – made with grains like wheat & rice & has milk. It isavailable in two flavours - Apple Delight and Vanilla. Aliva Crispy Thinz are baked crispy thin crackers, available in Pizza Blast and Tomato Sweet & Tangy flavours, made with wheat, rice, bajra, jawar & ragi.
Now available nationally, the all new Aliva baked range is priced at Rs.15 for 50 gram packs of Multigrain Waves and Milk Minis; 45 gram pack of Crispy Thinz and 60 gram pack for the original Tasty Crackers.
The launch will be supported by a 360-degree campaign featuring Vidya that will be unveiled shortly. Apart from her, Aliva continues to be endorsed by actress Chitrangada Singh who has been the face of the brand since 2009.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2011, PepsiCo India gave back 8.3 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in
For further information, please contact:
Karishma Kataria / Divya Bakhshi Nitin Yadav / Sandipan Ghatak
Genesis Burson-Marsteller PepsiCo India
Mob: +91 9711209880 /+91 9899888643 Mob: +91 9811278920 / +91 9810776182