Kolkata, May 18, 2010: The Summer of 2010 is going to be a memorable one for consumers in West Bengal, the scorching heat notwithstanding. 7UP, the popular clear lemon beverage in the State from the PepsiCo India portfolio, today announced the winners of “7UP LEBOOR LOOT”the mega campaign which have offering consumers a chance to win super prizes every hour.
Unbelievable as it may sound – “7UP LEBOOR LOOT”– the innovative consumer campaign which have offered consumers a chance to win a Sony Ericsson mobile phone every hour, a Hero Honda Splendor motorcycle everyday, and a Tata Nano every week.
The first lucky winner of the TATA Nano is Mr. Nemai Chandra Ghoshand the first week winners of the Hero Honda Splendor motorcycles are Mr. Jakir Hossion, Mr. Faiyaz Ahmed, Mr. Dominic Heidt, Mr. Murad Ahmed and Mr. Parameswar Mondal.
On this occasion, Ms. Alpana Titus, Executive Vice President, Flavours, PepsiCo India, said,“We would like to congratulate the winners of 7UP Leboor Loot – we have brought for our dear consumers in West Bengal. 7UP is all about fun and celebrations. And therefore, we hit upon this idea of adding some sun and excitement for our consumers in the state, even as the summer heat gets unbearable. And what better way to do that other than catering to some of their aspirations – trendy mobile phones, stylish bikes and latest cars! We are quite sure this summer is going to be a memorable for our consumers in the state.”
She added further, that this campaign is still on till the first week of June and to win these amazing prizes, all the consumers need to do is quite simple - buy any of the 7UP packs - 200 ml and 300 ml returnable glass bottles, and 600ml and 2-litr PET – look for a unique six-digit (in RGBs) or 10-digit (in PET) code under the crown or the cap and SMS the code to a toll-free number 09222292222 from their GSM/CDMA mobile phones.
To reach out to the consumers, 7UP rolled out a TVC over all mainline channels in the state. Additionally, the campaign was communicated over popular FM channels and through on-ground activation in popular youth hangouts, malls and college campuses across Kolkata and upcountry towns in the state.
PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and beverage company. The group has built an expansive beverage, snack food and exports business and to support the operations are the group’s 42 bottling plants in India, of which 13 are company owned and 29 are franchisee owned. In addition to this, PepsiCo India’s foods division, Frito-Lay India has 3 state-of-the-art plants.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.
Mr Mrinall Kanti Dey General Manager - Corporate Communications PepsiCo India Mob:+919818449509 Email: firstname.lastname@example.org
anjiv Singh Alliance Public Relations Mob: +919818430943