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Home » Media » Press Releases » Pepsi signs on boxing champion Vijender Singh as its new Brand Ambassador!

Think gold this summer with 7UP 'Sone Ke Nimbu' offer

7 lucky winners to get a 100 gm pure gold nimbu , with a host of other exciting cash prizes worth Rs 7 crores

Delhi , 12 May , 2009: 7UP , the natural lemon flavor beverage from the PepsiCo stable is once again here to give your mood a 'Lemon Ka Lift' with its exciting under the crown(UTC) national consumer promotion campaign , ' Sone Ke Nimbu' .The 'Sone Ke Nimbu' promotion gives 7 lucky consumers the golden opportunity to win a 100gm solid gold nimbu . Apart from this exciting offer to win a gold lemon , consumers also stand a chance to win a host of other cash prizes up to Rs 7 crores!

The 'Sone Ke Nimbu' offer will culminate on the 31 st of May. This national promotion will be supported by a 360 degree marketing plan , comprising of television , outdoor , print and point of sale activations.

To participate in the promotion , consumers have to find the crowns of 200 ml & 300ml glass returnable bottles of 7UP and look under the crown for their prizes. All they need to do is dial the helpline no. and collect their prize.

So get going and win yourself a 'Sone ka Nimbu' with 7UP.

7UP 'Sone Ke Nimbu' TVC

None other than the King of Bling himself , the golden man Bappi Lahiri was chosen for 7up 'Sone ke Nimbu' TVC as he is the ideal ambassador to represent the offer. The TVC focuses on Bappi Da's penchant for all things gold as he gives a journalist a guided tour of his glittering possessions. It is then revealed that the next item on his gold wish list just so happens to be a golden lemon! Of course , to quench his thirst for gold , he's now stacking up on his supply of 7UP. The ad concludes with a voiceover urging the audience to go out and grab the gold lemons before he does!

The film has been shot in Mumbai and is directed by Ayyapan

The TVC has been conceptualised and written by Sandipan Bhattacharyya , Executive Creative Director BBDO India.

"It's refreshing from the word go. The offer's refreshing , the ambassador is refreshing , the ad is refreshing. Quite a nice fit for a refreshing drink!" says Sandipan about the TVC. "It's interesting how gold lemons actually bring out 7UP's lemon refreshment promise in a surprising new way. And where there's gold , can Bappi Da be far behind!?!"

Creative Team: Mr Sandipan Bhattacharyya

Account Management Team: Mr Rajesh Sikroria , Mr Aditya Gupta

About PepsiCo India

PepsiCo is one of the world's largest food and beverage companies , with 2008 annual revenues of more than $43 billion. The company employs approximately 198 ,000 people worldwide , and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks , Pepsi-Cola beverages , Gatorade sports drinks , Tropicana juices and Quaker foods.

PepsiCo entered India in 1989 and has grown to become the country's largest selling food and Beverage Company. One of the largest multinational investors in the country , PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. The group has built an expansive beverage , snack food and exports business and to support the operations are the group's 43 bottling plants in India , of which 13 are company owned and 28 are franchisee owned. In addition to this , PepsiCo's Frito Lay snack division has 3 state of the art plants. PepsiCo's business is based on its sustainability vision of making tomorrow better than today. PepsiCo India's commitment to living by this vision every day is visible in its contribution to the country , consumers , farmers and people.

For further details please contact:

Mrinall Kanti Dey
GM - Corporate Communicationy
PepsiCo Indiay
Tel: 9818449509y
Email: Mrinall.dey@intl.pepsico.com

Aanchal Chachray
Genesis B-My
Mobile: 98990 43917y
Email: aanchal.chachra@bm.com

Maitreyee Goswamiy
Genesis B-My
Mobile: 9873818405y
Email: maitreyee.goswami@bm.com