Ludhiana, 09 May 2010: In one of the biggest talent hunt contest in the state in recent years, Nimbooz Pecha Bhangre Da culminated with a grand finale here which saw Nachda Punjab Cultural Society, Hoshiarpur & Mohindra College, Patiala win the coveted crown of the best Bhangra team win the coveted crown of the best Bhangra team & Giddha team respectively. Nimbooz Pecha Bhangre Da, the biggest talent hunt contest of the best Bhangra & Gidha team, went on for about a month in 10 cities across Punjab and saw about 2500 participants testing their dancing skills against each other.
On this occasion, Ms. Alpana Titus, Executive Vice President – Flavour, PepsiCo India Holdings, said, “This initiative promises to take audience engagement and interactivity to even greater heights while catapulting the Nimbooz Pecha Bhangre Da into ultimate stardom. It is very heartening to see youth from Punjab compete with each other to make their dream come true. I congratulate Nachda Punjab Cultural Society & Mohindra College teams and wish them all the best. We are absolutely delighted to be playing a catalyst role in this innovative and memorable initiative. We are highly thankful to the jury and people of Punjab for sharing their experiences with us.”
The winners will be featured in one of the upcoming movies of renowned Bollywood & Punjabi fil producer-director, Manmohan Singh of Jee Aayan Nu and Munde U.K. De fame.
The auditions started from 10th April in Chandigarh and the semi-finals were at Jalandhar. The mega event covered the length and breadth of Punjab for search for the best Punjab Folk Dancers catches pace and heat! Over 2500 of contestants have participated in the auditions. The contest was tougher with every passing day. On public demand, Nimbooz, the organizer of Nimbooz Pecha Bhangre Da has included individual entries too. The event was promoted in association with PTC Punjabi thereby giving further mileage to the cause and its participants.
The jury of the contest comprised of 6 judges and a Grand Master - Sukhvinder Sukhi, best selling folk artist of Punjab for four consecutive years; Jasvinder singh Kooner, dhol champion; Dolly Malkiat, a prominent personality in the Punjabi folk music who has dedicated more than half of her life for promoting Giddha and Bhangra across the globe; duo of BALKARAN BRAR & Ajay Sharma, who dedicated their lives for Bhangra, training students from almost 10 years; Aranjan, and Grand Master, Pammi Bai, one who needs no introduction, the epitome of Punjabiyat folk culture.
Mr Mrinall Kanti Dey
General Manager - Corporate Communications
Alliance Public Relations