New Delhi, May 3, 2013: Can’t get enough of the Pepsi IPL action every day on TV? Want to catch all the action up, close and personal in true VIP Style in the stadium? The route is simple… drink Pepsi and get a chance to watch the final match of Pepsi IPL in Kolkata with 3 friends straight from the Pepsi VIP Box. Pepsi has also launched a new fun ad film featuring star cricketer, Virat Kohli to launch this fan-focused promotion.
To participate, just buy a 2 litre or 2.25 litre Pepsi, 7UP, Mountain Dew or Mirinda bottle, and SMS the code behind the label to 09902299022. Every participant stands to win something – from exciting wallpapers and ringtones to thousands of Pepsi IPL match tickets. The ultimate prize of watching the finale from the Pepsi VIP Box however remains for one lucky winner and his/her three friends. And that could be you! The location of the Pepsi VIP Box is chosen carefully to offer fans an unmatched viewing experience not only to the action taking place on-ground but to the player dug out as well. Owing to the great position in the stadium, the Pepsi VIP Box also gets extensive visibility during the match on Set MAX.
Speaking about the latest fan-centric activation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said “The Pepsi IPL tournament attracts many celebrities and high-profile personalities who watch the matches in exclusive VIP or hospitality zones. This season, we decided to extend an even better experience to true-blue Pepsi IPL fans and created the Pepsi VIP Box. Till now, fans have won access to Pepsi VIP Boxes across match cities through our social media channels but with this new promotion they can win the best seats in the stadium for the final match. It is truly an experience that money can’t buy”.
Talking about the promotion, Virat Kohli said, “This season, Pepsi is making cricket fans the real VIPs – offering them an unforgettable experience that they can take back home. With the promise of a great view to witness a match of your choice with unlimited PepsiCo products… fans are in for a real surprise and WOW experience this season. So my message to fans – get your Pepsi Oh Yes Abhi and come to see us play.”
Pepsi’s journey to make this year’s IPL the fizziest and best ever experience for cricket fans started with a series of innovative engagement initiatives and an on-air campaign. While the launch campaign featured Ranbir Kapoor, the second film currently on-air features Bollywood diva Priyanka Chopra and Chris Gayle. Whether it’s the campaigns or the initiatives taken on-ground / online, this season is all about the fans… a lot more excitement is planned as the tournament progresses…
The Pepsi VIP Box promotion is valid for matches between May 1-20, 2013 and the last date for participation is May 19, 2013.
Visit www.pepsiohyesabhi.com for more information | Follow @PepsiIndia on Twitter
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
For further information, please contact:
Ruchika Gupta / Parakram Hazarika Nitin Yadav
Genesis Burson-Marsteller PepsiCo India
+91-9873551248 / +91-9711311668 +91 9811278920