Delhi: April 27, 2007: Mountain Dew, the drink that celebrates the adventurous spirit of the youth, brought the all new 'Strength Challenge' to Delhi and NCR after successfully reaching out to 3 lakh consumers in Kolkata, Chandigarh and Lucknow. The series of games have been designed to put your strength to test and celebrates the introduction of the stronger and punchier new Mountain Dew. Not for the weak-hearted, the promotion, held at Ansal Plaza and PVR Saket, New Delhi and Sahara Mall, Gurgaon is becoming hugely popular with the youth.
Said Pratik Pota, Executive Vice President, Marketing, Flavours, PepsiCo India, "The Mountain Dew 'Strength Challenge allows consumers to try the new stronger product formulation while at the same time allowing them to live the brand experience".
The activities are exciting, physically demanding and participative in nature. The winners will win interesting Mountain Dew merchandise.
Mountain Dew has a 360 degree activation across press, outdoor, Radio and TV. The drink has partnered with MTV and has tied up with Radio Mirchi and Radio City across regions of activation.
Mountain Dew's 'Strength Challenge' is an innovative consumer initiative that aims at creating awareness, increase consumer franchise and generate trials of the new drink. The new Mountain Dew is available in glass bottles, cans and PET packs across India.
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