Coimbatore, April 26: Slice, the mango drink from PepsiCo India, today announced the name of the lucky winner of the mega prize of its Golden Mango offer. Mr Venkatesan, 34, from Erode district of Tamil Nadu, has won the half kilogram of pure gold, in the shape of a mango. The ‘Slice Golden Mango Offer’ was launched in Tamil Nadu, Karnataka and parts of Andhra Pradesh, for the period February 15 to March 15, 2013.
In a month-long consumer program, Slice gave consumers a chance to win mangoes made of real gold. Every day, four lucky consumers got a chance to win Gold Mangoes of 5g each. At the end of the program, one consumer was picked as the lucky winner of the mega prize of half kg gold. During the offer period, gold worth whopping INR 40 lacs were up for grabs.
Beaming with excitement, Mr Venkatesan, the winner of half kilogram gold mango said, “The pure mango pleasure of Slice has always delighted me and my family. But winning a half kg pure gold mango is something that elevates the experience to a whole new level. I can’t believe that I have won half kg of real gold worth 18 lac rupees. I thank Mango Slice for giving me this wonderful surprise and this grand prize
Homi Battiwalla, Senior Director, Colas, Hydration & Juices, PepsiCo India said, “Consumers love Slice for the complete mango indulgence it offers in every bottle. With the Golden Mango Offer, we gave Slice lovers a chance to win real pure gold, which is considered the ultimate indulgence. Through a simple code under the crown/ label, consumers got an opportunity to win unique mangoes made of gold, every single day. We congratulate Mr Venkatesan, the winner of the mega prize, who has won the special half-kg of gold. We are delighted with the response to the program and will continue to keep our consumers excited with incomparable programs.”
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country. PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information,please visit www.pepsicoindia.co.in