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Home » Media » Press Releases » Discover the Daredevil in you with Mountain Dew's Xtreme Fall

Discover the Daredevil in you with Mountain Dew’s Xtreme Fall
‘Darr Ke Aage Jeet Hai’ with free fall from 50 feet

Lucknow, April 22, 2011: Now you can ‘Dew it like Salman Khan!’ After the launch of Mountain Dew’s latest commercial featuring Salman Khan and the new, exciting adventure sport of wingsuit flying; Mountain Dew brings alive a “Daring” thrill for its consumers. One does not have to travel to New Zealand like Salman to test the adventure quotient and discover their ‘Darr Ke Aage Jeet Hai’ moment. Mountain Dew now gives the people of Lucknow a never seen before opportunity to face their fears and dare to go beyond with the Xtreme Fall activation at Moti Mahal, Saharaganj on the 22nd and 23rd of April.

As part of Mountain Dew’s Xtreme Fall experience, a crane will lift you to a 50 feet height and all that needs to be done is … FALL! Consumers who complete the task also win themselves a certificate proving their fearlessness and a video via Facebook that captures the jump. So feel the adrenaline pumping through with the Mountain Dew Xtreme Fall activation that takes place under strict professional supervision.

Alpana Titus, Category Marketing Director (Flavoured Carbonated Drinks), PepsiCo India Beverages said, ““Mountain Dew campaigns are all about ultimate adventure and daring. We have received a tremendous response to our new thematic campaign with Salman Khan, and now our on-ground activation, Xtreme Fall takes the campaign ‘Darr Ke Aage Jeet Hai’ to the next level by recreating a differentiated and thrilling experience for our consumers. With The Xtreme Fall, the participant will not only get to experience the adventure but also get certification for completion of the 50 feet fall under professional supervision. The activity will proceed in phases across the country giving Mountain Dew fans an opportunity to overcome their fears, test their boundaries and ‘Do the Dew” !”

All India, Mountain Dew will sample to 8 lac consumers over a period of April - May. So Dewholics, can you rise above your fears? Visit Facebook.com/MountainDewIndia and find out where to catch the Xtreme Fall action this weekend.


For further information, please contact:

Ms. Feroza Khan

Ashustosh Sharma
General Manager - Corporate
PepsiCo India
+91 98187 63772

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become the country’s largest food and beverage business. One of the largest multinational investors in the country with an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 36 beverage bottling plants, (13 company & 23 franchisee owned) and 3 food plants. Our state-of-the-art manufacturing plants produce a range of products from treats to healthy eats that deliver joy as well as nutrition to the consumers. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and young but immensely popular and fast growing brands such as Nimbooz and Aliva.

PepsiCo India's employees are driven by the company’s global commitment to sustainable growth, Performance with Purpose (PWP), which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business in the PepsiCo global system to achieve ‘Positive Water Balance’ (PWB), a fact validated by an independent audit. For more details on PWB and PWP, please visit Click Here

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009.For more information, please visit www.pepsico.com